A recent event hosted by Collective, experts in digital brand solutions, brought together charity branding experts from MacMillan Cancer Support, WWF and MediaCom to explore how to balance brand building and fundraising for charities. The event culminated in a panel debate exploring some of the key digital marketing challenges that charities face, from shock tactics and measurement to the tension between brand building and fundraising.

The short series of videos below focuses on the key outcomes of the event, including a sneak peek at some of the charity brand experts’ favourite charity campaigns, plus Collective’s creative director Alex Burn reveals the six key factors charities need to bear in mind when marketing themselves digitally. Check it out below…

The best charity campaigns [from the experts]:

6 rules for successful charity marketing in digital [Alex Burn, Creative Director, Collective]: