At The Drum Live, hundreds of media and marketing experts gathered for a day of real-time media inspiration. Say Media’s Carla Faria and Lawrence Horne hosted a panel with UK content partners Fritha Strickland of Tigerlilly Quinn, Christine Chang-Hanway of Remodelista, and Charlie Gardiner-Hill of The Gentleman’s Journal.
The session covered How to Give Your Branded Content a Point-of-View – the five key steps to consider when embarking on a branded content campaign, which inspired some really cool graphics produced by Scriberia which was listening in on the session…
