J. Walker Smith, executive chairman at Kantar Futures quoted in M&M Global on AI and intuitive ads.
‘J. Walker Smith, executive chairman at Kantar Futures, believes marketers are in for a rude awakening if they follow existing protocols. “Marketers operate on the assumption that the more stuff we can get to people, the more involved they will be with our brand,” says Smith. “We have exceeded the limits of people’s capacity to engage with us. People have run out of time and attention, and that is the hard lesson for marketers yet to come.”‘
Read the full article on M&M Global page 31