KLPR was appointed in July 2015 to re-establish WeSEE as pioneers in advertising and innovation in the UK marketing and ad tech space, following a two year hiatus from PR. A key part of this new strategy was officially launching our visual classification technology in the US market and making lots of noise in the market.
Upon appointment, KLPR was instrumental in helping us to pin down our messaging and identifying our key target press areas – both in the UK and US. With their fingers always on the pulse, the team set about alerting us to relevant news hooks on a daily basis and finding a unique angle for WeSEE to take the debate further. They developed a unique and authoritative tone of voice for the WeSEE brand, which was consistently used across all our press materials.
An added bonus for us was the in-house creation of video content that KLPR had to offer and is something we will look to do more of in the future.
Within just a few days of working with KLPR, the team had flagged up a series of relevant news hooks which, in turn, resulted in coverage for WeSEE in Brand Republic’s The Wall, Digital Marketing Magazine, Cream Global, Brand-e and What’s New in Publishing.
In just a short space of time they turned around a tech-heavy feature article for Video Ad News, based only on a short interview with myself – a piece that was hailed by the site’s editor for the writing style.
We look forward to replicating this success stateside as we gear up for our US launch.
