KLPR was recommended to brand development specialist Claessens at a time when the company needed to raise its profile online and re-affirm its brand-leading position within the drinks industry, following the successful resolution of a legal dispute.
The KLPR team quickly got under the skin of what Claessens does and how the company operates. From here KLPR worked closely with creative and managing director James Boulton to produce a number of thought leadership articles and case studies, which allowed Claessens to speak knowledgably about key issues within the drinks sector. KLPR also worked alongside Claessens to target specific markets and specific sectors of the drinks business, including whiskies, vodkas and beers.
KLPR produced a number of excellent pieces of coverage and helped underpin the company’s business objectives, and re-affirm its position as number one in the market.
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