The aim of our PR campaign was to highlight Broadwick Live as the company behind the highly successful Bacardi Triangle live brand experience. At the same time, it was important to raise the profiles of the Broadwick Live leadership team and support in the distribution of trade news announcements across our various music festivals.
Despite the fact that Bacardi Triangle was now “old news”, KLPR immediately took the key elements of the story and turned it into a strong and relevant case study to offer to the marketing / music / creative and broadsheet press. The team also supported and complemented our consumer press announcements with a tailored approach for the trade titles.
The proof is in the pudding. In announcing our new cashless payment system at Snowbombing and, subsequently, our major investment from Global Entertainment, KLPR secured coverage in some of our industry’s biggest trade titles including Access All Areas, Event Industry News, Stand Out, Live UK, Music Week and Festival Insights.
In addition, their persistence and great relationship they built for us with Access All Areas led to a 3-page feature length article in the print edition, dedicated to all things Snowbombing – with the added bonus of taking over the front page!
They also managed to secure a 1.5 page profile for Broadwick Live in Field Marketing, as well as coverage of the Bacardi Triangle case study in leading marketing titles Cream Global and Brand-e.
