Facebook is one of those global brands that has become the victim of its own success. Facebook-related headlines over any given month throw up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a…
If there’s one word that strikes fear into the heart of modern bricks-and-mortar retailers, it’s ‘showrooming’, says Fadi Shuman*. This is one of the latest retail buzzwords, and is essentially where someone uses a retail store as a showroom. In other words, they come into…
With tablet use exploding publishers are now being forced to take the plunge and cross over to the app market. However, as leading business and consumer publisher Haymarket has discovered with its leading automotive title it’s easier now than ever before to make that shift….
With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content…
2012 was a great year for content marketing, one that saw it established as a key discipline as brands looked to create a genuine rapport with their target audience. And there are big names leading the charge: the likes of Coca-Cola and Red Bull both…
As the digital publishing revolution continues to gather pace around us, two recent pieces of news clearly demonstrate how things have changed in this arena. On the face of it, the fact that The Guardian’s editor Alan Rusbridger was forced to officially deny claims that the paper…
News that Argos now views its printed catalogue as obsolete is indicative of the shift going on across the print industry. Retailers and publishers alike are finding themselves burdened with the costs of printing and distributing everything from printed catalogues to magazines, and are looking…
While News International’s move to automate the process of transferring ads from print to digital is moving in the right direction as publishers seek to monetise digital and mobile platforms, Mark Inskip wonders whether it goes far enough. News International’s recent announcement of its plans…
With publishers trying to negotiate the shift to mobile formats, received wisdom dictates that there are only two options available: replicate or redesign. Group FMG’s UK Managing Director Mark Inskip explains how, by looking at high street retailer M&S, publishers will find a cost-effective third…