As Google unleashes its latest Penguin 2.0 algorithm to crack down on search spam, Julia Hutchison head of content at group FMG, argues that it’s time to stop trying to ‘game’ the search engine and concentrate on engaging sharable content targeted at your key audience…
Both GE and Dodge have recently turned to play, with both brands launching games to engage consumers. For GE, Wonderground is all about urban scavenger hunts, while Dodge has developed Defiance, a hybrid games/TV series featuring storylines which co-exist in a TV drama series and in an online game….
The explosion of casual gaming and mobile devices is pointing towards a perfect storm for advertisers. Oscar Diele, Vice President of Global Brands at Spil Games, looks at why brands need to be taking gaming seriously as a media channel. Despite huge growth, gaming is…
Despite our preconceptions about gaming in many cases it goes beyond the simple yearning for entertainment, often fulfilling a deeper need. The education sector has long been talking about the benefits of introducing gaming elements into the classroom to help students engage and learn better….
Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. By Mark Inskip….
Marketing activity has always traditionally centred around campaign cycles, with activity peaking and troughing throughout the year. But thanks to the digital age in which we now live, consumers are demanding a constant and consistent 24-hour, seven-day a week engagement with brands. This means that…
‘Unite the world in play’ is Spil Games’ often-quoted and ambitious mission. For the most part this means uniting millions of players across 7 continents via our games platforms. Occasionally, though, we manage to pull off something quite special. Recently we succeeded in reuniting virtual…
It’s difficult to talk about time without stumbling into cliched phrases, but it seems right to talk about the importance of time for two reasons. The importance of time-spent cropped up in a recent survey conducted by the IPA that ranked the best in the industry. I…
Last October, European social gamer Spil Games began shifting away from direct sales to going to completely programmatic by automating ad buys across its 46 local gaming site network. The company, which is particularly popular in Russia, is attempting to grow its business in the rest of…
In a loud and busy world, competition for our attention continues to grow. The challenge of engaging potential consumers has never been more important—or exciting. I think it’s safe to say that we know a thing or two about online engagement here at Spil Games. Playing…