One in four of the world’s population regularly accesses games on the Internet, while in the US alone there are 145 million casual gamers – around 50% of the population – according to a recent report from global strategy consultants Roland Berger. And this already…
I was recently involved in a client discussion about producing an online video series based around a list of the company’s services. To cut a long story short, at the end of the meeting everyone agreed that, as consumers themselves, if the project were to…
Online gaming is on the rise, presenting a huge opportunity for savvy marketers in the process. Age Sluis, Director Advertising Europe, Spil Games, looks at the current trends around this growing medium. According to a recent report from global strategy consultants Roland Berger, one in…
Despite huge growth, gaming is still seen by many as having a niche audience. The reality, however, is that this couldn’t be further from the truth. Figures released in March by comScore showed that, of the entire internet population of 1.5bn people, on average, 645m…
Many advertisers still view skippable advertising as something of a death knell – and why not, when in theory it gives consumers the option to engage with as little of their hard work and creativity as possible? says Leon Siotis*. However, savvy brands are realising…
As eBay celebrates the fifth anniversary of its app, Fadi Shuman, CEO, Pod1, uncovers some worrying data that shows that most retail apps are expensive white elephants – and offers some thoughts on how to avoid your’s turning into such a preposterous pachyderm At the time…
“Don’t accept the old order. Get rid of it.” -Johnny Rotten, Sex Pistols Since the very first banner ad debuted in 1994, online ads have been designed to be disruptive. Early banner ads were blinking, jumping screaming distractions that were a necessary evil to subsidize great (and…
Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don’t wish to see after just five seconds. Because of this, advertisers increasingly have the opportunity…
The statistics don’t lie: gaming sites really do produce better return on investment for online advertisers. A recent report by MediaBrix, an ad network for mobile and social gaming, shows that video ads associated with gaming sites generate an average Click Through Rate (CTR) of…
For the past three or four years, mobile has been purported to be the next big thing for everything from publishing to ecommerce. But it is only now that it is finally reaching critical mass, particularly in terms of the profitability of m-commerce, and having…