Dec122013
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – December 12, 2013 – BrightRoll, the industry’s only independent and unified programmatic video advertising platform, today announced a strategic agreement with Nielsen,…
As nominations flow in for the 2013 Everline Future 50, we revisit a 2012 alumnus that’s had a significant year. What a year 2013 has been for Student@Home. Back in November 2012, we were just starting out on our path to tackle the digital divide….
The annual Christmas TV commercial is an important point in the calendar year for advertisers and consumers alike, but will we ever see the day where one of the big retail brands bypass TV all together and launch their Christmas campaign purely online? Paps Shaikh,…
Rob Cootes, director of UK and international business at BrightRoll, explains why brands should be recognising gaming as a premium content channel when it comes to planning campaigns and ad strategies. The massive popularity of games such as Angry Birds and Temple Run have transformed…
Mashreq partners with Infusion to deepen customer relations with intelligent digital interactions in new, ultra-modern branch experience powered by Microsoft technology UAE – November 19, 2013 – The Region’s leading financial institution, Mashreq has brought the future of digital banking to its customers. Launched at…
Digital advertising is at an important oil and water moment, where two different strands of the industry are starting to emerge. On one hand you have the online ad companies that are media based (ie, ad networks, or companies that started off as publishers and…
Own-label supplier David Woods Baking is looking to launch a speciality bread brand. The company, which supplies pastries and speciality bread to in-store bakeries, is considering the move after completing it’s acquisition of London-based European bread specialist La Fornaia bakery earlier this year. Originally Posted…
You’ve probably seen people creating some ingenious six-second video masterpieces on Vine. But should your brand be embracing it or keeping it at arms length? asks Rob Crombie*. For me the answer is simple: ‘Embrace away’. In fact, wrap yourself in it like some kind of, I…
By now everyone should know what Vine is, and you’ve probably also seen people creating some ingenious six-second video masterpieces. But should your brand be embracing it or keeping it at arms length? For me the answer is simple: “Embrace away”. In fact, wrap yourself…
