All I’m asking for is total perfection. – President Business, The Lego Movie The relationship between content and advertising has changed. Before the aughties (or thenoughties as some people prefer to call them), I worked at a traditional print publishing house where the sales and editorial…
Everyone loves a freebie. It doesn’t matter how old you are, how wealthy you are. Whatever your job title, if there’s a freebie up for grabs then you’re automatically interested. For this reason, I’m baffled why many brands are still struggling when it comes to…
Leading UK arts and crafts multi-channel retailer Hobbycraft has seen its conversion rate from site search increase 170% since appointing European search and navigation specialist FACT-Finder. FACT-Finder’s Search and Navigation technologies provide a seamless experience for Hobbycraft customers. The system allows them to enjoy a…
This month our expert explains why digital media has made storytelling an even more important and effective marketing tool. Q: How does digital storytelling work for brands and what do marketers need to do to make it work?A: Storytelling is fast becoming the shiny new…
“Branding is storytelling, and storytelling is a creative work” – Steve Jobs The outfit. The restaurant. The conversation. The goodnight kiss. The journey from acquaintances to something more is filled with moments that connect one to another, and while more romantic, it’s not much different…
As a matter of principle, individual online shops require their own unique optimisation measures. Nonetheless there are a number of recommendations that apply to all – some very basic, others much more complex. But one rule rings true for all: The devil is in the…
We spend a lot of time talking about what branded content is and how it fits in to the advertising ecosystem, but what is the driving force behind it? The relationship between content and advertising has changed. Pre-2000, I worked at Emap, a traditional publishing…
“Ever since the first computers, there have always been ghosts in the machine.”- Will Smith as Detective Del Spooner, I Robot Surely, this has happened to you: You checked out a pair of shoes online, and suddenly – there it was in your Facebook news…
Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there’s no guarantee, no attention. With engagement, a brand knows that it has taken…
Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there’s no guarantee, no attention. With engagement, a brand knows that it has taken the conversation…