Sampling is an effective marketing channel to really give consumers the chance to “try before you buy”. It’s proven not only to lead to improved sales but, perhaps more crucially, drive loyal customers. Generic, mass-market sampling remains the bedrock channel for many brands, particularly those…
When Simon Daglish, ITV’s group commercial director, said at Advertising Week Europe that “90% of content is crap”, I skipped a little celebratory dance. While it might seem harsh to tell brands that want to become programme makers that most consumers “don’t give a stuff”…
BrightRoll will be making third-party viewability measurement and reporting available on its platform to help customers plan, manage and optimise their video ad campaigns. The programmatic video ad platform is partnering with independent measurement companies that align with the Interactive Advertising Bureau (IAB) and Media…
How can retail chains gain market share in ecommerce and at the same time maintain customers loyalty across all their sales channels? Best practices from European retailers show that omnichannel strategies depend on the findability of all product and content data relevant to customers’ needs….
Data is the next Intel Inside.” – Tim O’Reilly The highway and the information superhighway have literally merged and your car is becoming the center of your connected universe, churning out an amazing amount of big data (and media) at eye-popping speed. Like up to 1.3…
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the passed few years and the…
Online gaming publisher Spil Games has launched a new approach to how video ads are presented to players while playing online games. The new solution uses Spil Games’ engaged audience of close to 200 million active monthly. The video ad solution will offer: • An…
The UK government is taking its first foray into native advertising with a digital campaign promoting Britain as a good business environment. The government partnered with digital publishing company Say Media in a deal brokered by M4C and content will appear on the firm’s own…
“Everybody judges, all the time. Now, you got a problem with that, you’re living wrong.” – Rust, True Detective If you’re like me, you were enthralled by the first season of HBO’s True Detective. And because of the way the show is structured, there was a…
How can retail chains gain market share in ecommerce and at the same time maintain customers loyalty across all their sales channels? Best practices from European retailers show that omnichannel strategies depend on the findability of all product and content data relevant to customers’ needs….