Antoine Boulin, president, media at Purch, explains the reasoning behind the group’s recent rebranding. Find me an example of a successful rebrand and I’ll find you one that has failed. In the UK, UKTV G2’s decision to change its name to Dave was a perfect…
Like this summer’s blockbuster monster Godzilla, mobile is crushing it in media and mobile ads are crushing it hard. Last week Kleiner Perkins’ Mary Meeker presented data at the re/code conference showing that mobile ads are up 47 percent over 2013, and should continue going through…
Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could…
To help online visitors with orientation and to speed up a user’s search for the right product, most web shops use an auto-suggest function. This means, having typed the first few characters into the search field a list of word suggestions will appear. Today’s searching…
Omniserv, a subsidiary of ABM and a UK airport service contractor, has won Heathrow Airport’s inter terminal bus contract that connects four terminals – and soon to be five – for those passengers transiting through the airport This gives Omniserv the opportunity to influence across…
First Great Western is taking a Scalextric model train set on tour to compliment its £6million “Be a Great Westerner” multi-media advertising campaign. The model tour, through Blackjack Promotions, is part of the push to promote the South West as a tourist destination. It invites…
More articles for less money and media metrics that skip engagement get us away from what was central to the value of content marketing in the first place? There is a better way. “I love the artistic challenge of doing something kind of impossible.”- Phillippe…
GenieConnect (www.genie-connect.com), the smarter technology provider for the events industry, has become the first event technology provider to support iBeacon on both Apple and Google Android devices. Now, attendees using any Bluetooth Low Energy (BLE)-enabled Apple or Android device can download an event app from…
“We’ll see you in the Metaverse” – Palmer, Brendan, John and the Oculus Rift Team Did you know that your Pizza Hut box might really be a video screen? Or that a bus stop billboard can launch a Pepsi commercial? Or that you could even decorate your home with…
“Keep your scanners peeled”- Michael Knight, Knight Rider Every time ReadWrite publishes a story, I get a jolt. Literally. And I don’t mind, because that good vibration may point us toward the news industry’s wearable future. Even when I’m away at a conference or traveling on business, I…