Global experience is invaluable in today’s interconnected world. Each year thousands of students go abroad in search of an enriching study and work experience; and it’s something that provides them with an exciting learning experience that extends well beyond the classroom. Students who return from…
Caroline Hey, Director International Business at search and navigation specialist FACT-Finder, looks at e-fashion merchandising and how brands can learn a thing or two from leading fashion stores when it comes to merchandising measures aimed at increasing customer satisfaction, conversion rate and average basket size….
In recent press interviews, Tim Mahoney, CMO of Chevrolet, has talked openly about the company’s recent sponsorship deal with Manchester United. While much of what he is saying makes sense, some his comments serve to highlight the common misconceptions held by many Western brands about…
Very generally speaking, the consumer buying cycle can be broken down into three stages: awareness; consideration; and purchase. Traditionally, this was quite fragmented across platforms, while digital has meant that you can theoretically hit all the stages online, in many ways it has also made…
Planning to expand internationally? Expect it to be messy and hard. But first things first, you won’t be going anywhere if you don’t have scalable technology in place. This will instantly give you a competitive advantage and make you faster in the market. The key…
“It’s our job to keep inventing and to be patient. One thing leads to the next.”– Jeff Bezos It’s a mark of how technology journalism has evolved that the unveiling of Amazon’s Fire Phone wasn’t just greeted by coverage of its technical specifications. Yes, it…
Imagine the scenario: It’s planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements. It’s such a lovely, feel-good adjective. It’s like the growth is there so long…
Native advertising is having its Snow Fall moment. When The New York Times published Snow Fall: The Avalanche at Tunnel Creek, a multimedia feature that made simple words on a page feel suddenly old-fashioned, it was heralded as “the future of journalism storytelling.” It would…
Contrary to what you might believe, being “big” isn’t easy… especially from a marketing perspective. In a recent piece of research undertaken among senior executives at global organisations, we found a number of key areas in which these brands felt they came up wanting compared…
For a lot of brands, face-to-face and online events form an integral part of their overall marketing strategy. Vast volumes of data are generated in the course of these events, and digging out that data should be a critical part of the overall sales and…