“Never trust anyone who has not brought a book with them.” – Lemony Snicket Given millennials’ love of short-form video, Instagram, hyperlapses, tweets and the gamification of everything we touch, it’s easy to believe they don’t read long-form media. But it’s simply not true. In fact, according to Crowd…
Liberty’s too precious a thing to be buried in books…” – Mr. Smith Goes to Washington October is THE huge month in terms of political advertising, with most of it going to TV – especially at the statewide and local level. Problem is, voters’ media…
“Any sufficiently advanced technology is indistinguishable from magic. -Arthur C. Clarke The One Percent Rule of Internet culture goes something like this: 1% of users in any given community actively create new content, while the other 99% only view it. But on the new social-mobile Web,…
“I have a theory that selflessness and bravery aren’t all that different” – Divergent I recently took a trip to Montana, and noticed something I haven’t seen in many years: hitchhikers. How could they, I thought, risk getting into a car with a complete stranger? And…
Anyone in the business of digital media knows that the Holy Grail of content is creating something that goes “viral.” If you’ve ever created a video, an article or a brand campaign that’s taken off and been shared exponentially, it’s exhilarating. It’s also very, very…
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion that its is now driving the programatic sector. According to the IAB UK’s recently released digital ad spend report mobile video advertising…
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what’s driving the media companies of the future. In 2007, legendary director and screenwriter J.J. Abrams (creator…
In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, viewability, The Internet of Things… The advertising industry is rife with a befuddling number of buzzwords and acronyms that we are all trying to get our heads around. Do we really need…
“Little surprises around every corner, but nothing dangerous!” – Charlie and the Chocolate Factory The mountain is high for people’s attention and getting higher every day and failure to connect with an audience ensures an expedient trip to irrelevance. With the seemingly endless tide of…
“There, in the chords and melodies, is everything I want to say. The words just jolly it along” – David Bowie The next time you sit down to write words to get an idea across, consider this: Over 1.8 billion photos are uploaded and shared on…