Going back to its roots, Say Media has launched Tempest, the publishing platform that’s set to reinvent the digital magazine. Following the recent news that Say Media is to sell off its owned and operated properties to focus on third-party publishers comes the announcement that…
All heroes start somewhere. – Guardians of the Galaxy The vast majority of shopping is still done in stores – which is why location now makes mobile the most potent media for advertising for retailers. Let’s face it: Black Friday 2014 brought the blues to retailers….
Online advertising is now a $122bn global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. In its current incarnation,…
“We crashed and broke Twitter. We have made history.” – Ellen Degeneres, March 2014 Millennials are called the “selfie-generation.” It might seem like a dis, but smart publishers know that it’s actually a good thing. It means millennials are self-aware, selective and smart. When we…
There are two prominent consumer trends worth noting in the UK: 1.) Digital video viewing is one of the top online activities among UK internet users. 2.) Nearly half of these video viewers are watching video on their mobile devices; both according to eMarketer. The…
“It’s a great time to be doing political satire when the world is on a knife edge” – John Oliver. Chances are, you’ve seen a clip of Last Week Tonight pop up in your Facebook news feed. HBO’s new weekly late-nighter, hosted by British comedian and Daily Show alum…
Advertisers invest serious time and money to create original, engaging, and innovative ads. But not all of those ads reach their audiences. Unfortunately, as much as 36% of online traffic isn’t driven by humans – it’s driven by bots. So what are bots, and how…
Content marketing is a continuum; it started long ago when CPG companies created soap operas, then advertorials in print magazines became common practice, and now marketers are engaging consumers with instream media and branded content in digital magazines. The medium will continue to evolve, and…
Travel-retail and experiential specialist Blackjack Promotions has unveiled a new learning management system tool. The iCademy online tool is aimed at training its ambassadors with tailored learning paths and giving clients complete reassurance of their brand knowledge. iCademy will enable Blackjack Promotions to monitor and…
A leading e-commerce search and navigation specialist, FACT-Finder, is bolstering its footprint in the UK with the acquisition of PrismaStar, the UK’s award-winning provider of Guided Selling Solutions for e-commerce retailers. The acquisition complements FACT-Finder’s current offering, providing a foothold in the UK market and a…