First Great Western (FGW) is taking a giant colouring-in board on tour to showcase the great destinations across the South West. The train operator is encouraging children and families to release their inner artist and get involved colouring their own landscape, and is taking…
Bricks-and-mortar retailers are increasingly being challenged by online retailers. But they won’t win the battle if they just join the ecommerce industry. In order to increase market share again, retailers need to combine online and offline sales channels effectively. Here’s how. Fact-Finder, a European search…
Why Premium Publishers Should Embrace Private Marketplaces and the 7 Questions They Need to Ask Digital video advertising has grown from a fledgling industry into one worth over €1B in 2013, and programmatic video ad sales in EU-5 are tipped to reach €369m by the end of 2015….
As the original online advertising medium – the banner ad – hits 21, I think that it’s time for it to retire ungracefully. Although 21 is usually the age many of us launch a career, it’s definitely time for the banner ad to call it…
If you want to market successfully to the current crop of 18 to 34-year-old Generation Y-ers – those all-important millennials – then content is king, but not just any content. As digital natives, who know their way around the internet and social media blindfolded, millennials…
Will Northover, account director at Blackjack, reveals his pick of the live activity around this year’s gridiron spectacular, NFL Super Bowl XLIX. Attracting a record 111.5 million TV viewers last year, the Super Bowl, the culmination of the American Football season, is simply the biggest…
Creating ‘viral content’ has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say…
How an airport service provider played an instrumental role in the smooth running of Heathrow Terminal 2 Heathrow Airport’s new $2.5bn (£1.65bn) terminal, officially known as the Queen Terminal, opened its doors on 4 June 2014, and is home of the Star Alliance, a…
The last 18 months has certainly been busy for Blackjack and First Great Western, kicking off with our deploying a giant snowglobe at Paddington and Reading rail stations in the run-up to Christmas 2013, offering travellers the chance to get inside and have their picture…
A lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year. Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend….