Mobile network Three worked with festival organiser Broadwick Live to take its ‘Feel At Home’ message to the Austrian Alps earlier this month. Three’s strategy at this year’s Snowbombing targeted the thousands of young, cool hipsters via Twitter, Instagram and Facebook that attended the week-long festival….
Confectionery brand Cadbury has partnered with Blackjack Promotions for its latest “Say it with Chocolate” in-store promotion at London Stansted and London Heathrow terminal five. The activity runs from April 15 to June 30 at London Stansted and between September 2 and November 17 at…
The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know. “Customers coming into…
Garden centre chain achieved mobile results using new search function European gardening products outlet Ahrens + Sieberz has seen a 36% uplift in sales conversion rates from its online shop following the implementation of an improved search function. The solution was implemented by ecommerce experts FACT-Finder. Each customer…
Programmatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year…
London, UK – April 15, 2015 – Say Media has been voted as the top company with the highest quality of responses to briefs and delivering innovative, creative solutions, in the annual IPA Media Owner Spring 2015 Survey. Say Media scored the highest for innovative,…
Brands are still being opaque about their relationships with publishers which is losing them trust of customers, according to David Lerman, co-founder and CTO of Say Media. Speaking on a recent panel during Advertising Week Europe, Lerman was joined by Gary Knight, commercial content director…
In the new age of content, jargon is plentiful. The advertising industry is rife with numerous intricacies and a befuddling number of buzzwords and acronyms that we are all trying to get our heads around. Do we really need another one? Whether you like it…
It’s always great to innovate. It can help to take your business to the next level and create a real point of difference against your rivals. However, if you’re developing your retail business online, don’t be tempted to run before you can walk. You’ve built…
Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its desserts. Mini pots of Gü’s Passion Fruit Mousse will be distributed by brand ambassadors at the Virgin Atlantic check-in…