Santa’s little helpers will be spreading festive cheer to customers at The Liberty shopping centre in Romford, Essex in the run up to Christmas. The elves will be on hand helping customers carry their Christmas shopping, while also running a gift wrapping service, just like…
Technology giant Epson held a three-day football tournament for 168 of its key global sales partners at Old Trafford in May, which was run by The Appointment Group. Objectives The company wanted to organise a football World Cup event to fulfill three clear business objectives:…
The advertising industry is currently in the midst of a significant transition toward programmatic advertising. In the UK alone, recent figures from eMarketer suggest that programmatic digital display ad spending will grow 66.2% to reach £1.80 billion this year, accounting for more than half (59%)…
“Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. So can taste, touch, smell and sound change the way we ‘see’ art?” This was the question that prompted the creation and…
As manufacturers and distributors face a surging e-commerce market, they need to design web sites that are useful to their customers. E-commerce site design expert Stuart Patterson suggests several ways to quickly get up to speed. Positive online shopping experiences improve customer loyalty and sales….
Britain’s major airport terminals are already home to some of the nation’s highest-profile digital out-of-home installations – but the latest part of the air traveller’s journey to be given a media makeover is the hitherto unglamorous shuttle bus. Outdoor advertising firm Wildstone Airports and OmniServ…
Bakers Basco, providers and controllers of an industry standard bread basket and dolly solution, has implemented a GPS tracking device into its equipment, as part of the company’s latest effort to combat the unauthorised use of its equipment. Bakers Basco has partnered with GPS tracking…
Confectionary giant, Cadbury is touring shopping centres across the UK in a two-day sampling drive this weekend. Families will be offered free samples of the new Marvellous Rocky Mallow Road chocolate bar, which launched in September. Cadbury brand ambassadors, provided by Blackjack Promotions, clad in…
Publishers say they’re not out to eat agencies’ native content lunch – they just want to share it.” Of the wealth of great insights and content coming out of this year’s Ad:tech London, this was the headline that caught my eye. Speaking on a panel…
It’s not only in the West where social media advertising revenues are growing rapidly. In Asia-Pacific, they’re rocketing. In fact, China is fast catching up with the US, with eMarketer predicting revenues of $3.4bn for 2015, almost doubling to $6.1bn by 2017. But China is…