Soft drink brand Sprite has launched a new ad featuring a teen who doesn’t appear to be a Millennial. So who is this mystery shopper and what makes him tick? J. Walker Smith, executive chairman at The Futures Company, reveals all. Although popular opinion across…
With the global travel retail market tipped to reach $85bn by 2020 (Source: Generation Research), there is no better time for brands to explore original and innovative ways to engage with passengers by combining the best of experiential marketing and point of sale promotions with…
Despite a seemingly endless stream of tech disruption over the past decade, we’ve finally reached a moment when the next big thing might be a long way away. Why? Because consumers seem to be overloaded with gadgets and aren’t finding the value in the devices…
Shifting fan culture and an increasingly ‘mobile’ society is leaving brand association with sport in the dark ages, yet the marketing opportunities have never been greater, writes John Owrid, chairman of sports app developer Sporting Mouth. Meteorologically speaking, sometime in late May of this year…
Airport service provider OmniServ, a subsidiary of facilities management company ABM Industries, has been awarded a three-year contract to undertake the provision of services for persons with reduced mobility (PRMs) at Edinburgh Airport in Scotland. OmniServ has similar operations at London Heathrow and London Stansted…
Former Canaccord Genuity Wealth Management CEO Neil Darke is making it his mission to help millennials, rocked by financial uncertainty (student loans, pensions, house prices), to find the financial path to the life they truly want by launching a fintech start-up called The Lifehouse.Co (www.thelifehouse.co)….
With smartphone ownership at an all-time high, developing the right mobile application for your event can deliver key value for both you and your delegates. But you need to get it right, says Lanyon Mobile’s Michael Douglas. Here are his five tips for success. When developing a…
North Yorkshire schools food supplier, Gilmoor Foods Limited, has been made the subject of a restraining injunction to stop it using bread baskets to put meat in. GPS tracking technology, deployed by Bakers Basco, assisted with the investigation, leading to the Harrogate-based food wholesaler being…
Do you sometimes feel there are more gadgets than you can actually use – and that the technology you own has failed to follow through on its life-changing promises? Well you’re not alone. Despite a seemingly endless stream of tech disruption over the past decade,…
It’s the subject that just won’t go away, and it has been in the media again over the past week. First, Three became the first mobile network to reveal it was planning to introduce ad-blocking across its network, with EE and O2 reportedly considering similar…