![Top charity campaigns + 6 steps to digital brand success [VIDEO]](https://www.klpr-agency.co.uk/wp-content/uploads/2016/08/Untitled-23.jpg)
A recent event hosted by Collective, experts in digital brand solutions, brought together charity branding experts from MacMillan Cancer Support, WWF and MediaCom to explore how to balance brand building and fundraising for charities. The event culminated in a panel debate exploring some of the key digital marketing challenges that…
Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are…
LONDON: The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. In a Warc Best Practice paper – How…
The market-led strategies of the past based on growing consumer segments with increasing spending power won’t cut it in a slower-growth global economy. J. Walker Smith, Executive Chairman at The Futures Company examines the economic backdrop and the way forward for businesses and brands. Increasingly,…
It increasingly looks like we’re reaching a watershed moment in online publishing. Programmatic technology has been rapidly adopted as publishers seek the fastest and most efficient way to offer their inventory to advertisers in order to maximise yield and get the best revenue return. Header…
Advertising’s being driven more and more by digital innovation, so it was great to see my favourite channel, cinema, hailed by John Hegarty at Cannes Lions this year as a fantastic medium. This led to comments in the press along the lines that good old…
With the new Premier League football season about to explode into action again, Get Me Media’s Pete Davis questions whether enough thought is being put into the name on the shirt. Most of the major clubs in Europe now have a shirt sponsor. It generates…
The founder of a fast-growing digital marketing and web design agency shares pointers on creating a great website and building an online presence Watch the video In today’s world, having an online presence is essential to the success of any business – and the focal…
THEY are the plastic containers used to transport millions of loaves of bread to supermarkets, corner shops and the catering trade across the UK every day. But in the first legal move of its kind in Scotland, the ubiquitous bread baskets are at the centre…
That’s what Acronis says French data protection supplier Acronis is making a big move into enterprise data protection with a comprehensive new software release, Acronis 12, a beefed-up marketing team, and a profile-raising one race-only sponsorship deal with the Toro Rosso Formula 1 Grands Prix…