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KLPR @ WORK news, thought and inspiration - page 42

Centennials are marketers’ ‘blindspot’

Centennials are marketers’ ‘blindspot’

LONDON: The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. In a Warc Best Practice paper – How…

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How to Make Your Digital Brand Advertising Work Harder

How to Make Your Digital Brand Advertising Work Harder

As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. With a seemingly infinite number of creative formats, data targeting, publishing options and measurement…

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Wolverhampton firm lands £7k bill in sandwich row

Wolverhampton firm lands £7k bill in sandwich row

A Wolverhampton-based sandwich maker will have to take a bite out of its profits after being landed with a £7,000 court bill for using bread trolleys without the necessary permission. Bakers Basco manages a pool of around three million bread baskets used at various plant…

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Mike Chadwick appointed as VP of engineering and cloud operations at Acronis

Mike Chadwick appointed as VP of engineering and cloud operations at Acronis

Acronis has appointed Mike Chadwick as VP of engineering and cloud operations. Having over two decades of technology, finance and business management experience, Chadwick will manage the expansion of the company’s global cloud infrastructure and the integration of new technologies into core product lines. He…

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Current investment in blockchain is just the tip of the iceberg

Current investment in blockchain is just the tip of the iceberg

Recent research points to a massive spike in investment in blockchain technology projects, and while the banking sector appears to be taking centre stage, the implications are far wider. It’s interesting to see that new research has shown there is an increasing interest in and…

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Acronis launches free cloud storage promotion for SMBs

Acronis launches free cloud storage promotion for SMBs

Hybrid cloud data protection provider, Acronis, has announced a limited-time promotional offer, to provide free cloud storage to its Acronis Backup users of version 11.7 and the newly launched version 12. From 22nd August until 30th September, 2016, customers that buy or renew Acronis Backup…

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Air, Water, Food, Shelter… And Data

Air, Water, Food, Shelter… And Data

Did you go to Glastonbury this year? If you did, you’d know the four basic human needs – food, water, air and shelter – which you have to get sorted before you can start enjoying the music. You’ll also know that there is now a…

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Toro Rosso extends agreement with Acronis

Toro Rosso extends agreement with Acronis

After an initial one-race partnership, Formula One team Scuderia Toro Rosso have signed an extended long-term partnership with hybrid cloud data company Acronis.   Last week Acronis signed a one-race sponsorship deal with the Italian team to cover the Hungarian Grand Prix, which included the…

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Acronis launches range of data protection solutions

Acronis launches range of data protection solutions

Acronis has launched a range of new solutions that allow businesses and IT managers to gain greater control of their company data. The new solutions are based on the company’s new hybrid cloud architecture and supports data protection and recovery across most IT environments, including…

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Blackjack pushes full service offering for clients through Andy DeVito appointment

Blackjack pushes full service offering for clients through Andy DeVito appointment

Blackjack Promotions, has appointed Andy DeVito as account director to help the agency drive forward its plans to offer clients an ‘end-to-end’ service encompassing strategy and planning, creative, production, logistics, staffing and post-campaign analytics. DeVito, 33, returns to Blackjack from specialist events, experiential and retail…

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