A well-known Huddersfield company has had to pay thousands of pounds in compensation after using another baker’s trays without permission. Award-winning Yorkshire pie maker A J Pies and Pastries Limited, which trades as Andrew Jones Pies (AJP), has agreed to stop using baker’s trays and…
Specialist staffing agency StreetPR helped leading private hire taxi firm Addison Lee promote its new app and its new corporate identity via a massively successful leafleting campaign at major rail and tube stations across London. The activity saw StreetPR provide Addison Lee with brand ambassadors…
Bread baskets company Bakers Basco has to be extra vigilant at Christmas because of the massive increase in unauthorised ‘borrowing’ of its equipment. Steve Millward, the company’s General Manager, explains why small retailers and bakers don’t want to be caught under the mistletoe with someone…
Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing The Christmas period is all about tradition. The supermarket aisles filled with gifts and decorations, the Christmas TV ad battle and the traditional headlines about this year’s ‘Winter Blunderland’ Christmas-themed event. Muddy fields…
Despite the explosion in digital video advertising, most creative assets still tend to be made for TV. Alex Burn, Creative Director at Collective, explains why brands, agencies and publishers need to work together to make campaigns digital-first. Next year, total digital ad spend will surpass…
James Rix, founder of StreetPR explains why all he wants for Christmas is for brands to take a more proactive approach. Marks & Spencer has stolen John Lewis’s crown this Christmas, with the M&S ‘Mrs Santa’ TV commercial being named the UK’s favourite Christmas ad,…
The events agency, Volt Marketing, which organises and markets Ministry of Sound (MoS) society-branded events for students in university towns across the UK, has turned to specialist staffing agency, StreetPR, to recruit a team of event managers to run the individual gigs and functions. Volt…
The current real-time bidding process is simply the spot market for the impression, and is nothing more than the warm-up act for something far more predictive and sophisticated, explains Tom Barnett, co-founder, Switch Concepts. Imagine for a minute that you’ve swapped your current job to…
Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service….
Mark Inskip, Global CEO, Kantar Futures looks at the changing role of marketers and the growing influence of technology on skillsets within marketing departments. Big data is becoming increasingly important for today’s marketing departments. Not only is it a critical enabler, it’s also potentially a…