Rob Callendar, Director of youth insights at Kantar Futures quoted in OZY on ‘why millennials want to associate with causes, brands and even religions that hold clearer-cut convictions’ A. J. Swoboda sat shaking in his bedroom in Portland, Oregon. The young, conservative pastor had just binge-watched…
SMEs share their experiences of catering for small markets, from targeting customers to establishing the longevity of market demand. Identifying a small group of customers can prove as valuable as having a tiny share of a mass market. But it comes with challenges, as Sallee…
To raise awareness of its newly launched fragrance Be Tempted, iconic fashion brand DKNY created pop-ups in UK shopping centres, which attracted more then 9,000 shoppers across four weekends. To promote its new women’s fragrance Be Tempted across the UK, DKNY took its product to the…
Gaidar Magdanurov, VP and General Manager, Consumer and Online Business at Acronis looks at the essential movements in this year’s cloud services market. For many people, success in the years to come will be defined by their ability to deliver digitally enhanced products and services….
Osiris Ransomware: new addition to the Locky family. Acronis has developed a New Generation technology that proactively prevents zero-day infections, enabling users to prevent ransomware attacks and recover data without paying any ransom. Yesterday, we discovered a new mutation of Osiris ransomware that easily bypassed…
With adoption growing, service provision changing and the emergence of true cloud architecture, this is going to be a big year for cloud computing. Here is the story behind each trend: SMBs drive cloud adoption Small and medium-sized businesses will be the driving force behind…
Blackjack Promotions has promoted two members of its team to senior positions – both within a year of joining the business. Andy DeVito has been appointed head of experiential, while Fiona Tindall becomes head of domestic retail. DeVito returned to Blackjack last year as account…
Six months after British newspaper group Trinity Mirror integrated a server-to-server solution — the sequel to header bidding — the publisher is getting advertisers to increase their programmatic ad spending. In one test, it reduced an advertiser’s cost per acquisitions by 75 percent and got that advertiser to increase its programmatic…
With over £600 million being wasted on non-viewable ads in 2016, Collective’s Paul Lowrey say its time to put relevance and value first Last year started with encouraging news on ad viewability from Meetrics. In the first quarter (Q1) of 2016, the number of online…
Bradford based Halal abattoir and poultry supplier, Yorkshire Poultry Products, has been ordered to pay over £24,000 in costs and damages for using bread baskets belonging to bakery equipment company Bakers Basco without its permission. District judge Hickinbottom ruled at a hearing in the County…