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KLPR @ WORK news, thought and inspiration - page 34

Is London Really Becoming a Smart City?

Is London Really Becoming a Smart City?

Megan Goodwin, Director, Interactive Rights Management shares her thoughts on London as a smart city and the hurdles it faces. Controlling the crowds Digital consultancy IRM (Interactive Rights Management) is working with a number of European cities and cultural bodies on exploiting apps and other…

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Blackjack Promotions spreads love from Paddington

Blackjack Promotions spreads love from Paddington

Network Rail, GWR and Heathrow Express brought in specialist experiential agency Blackjack Promotions, working in partnership with Magnet Harlequin, and Paddington Bear to help spread the love around at Paddington Station in the run-up to Valentine’s Day 2017. The ‘Love Paddington’ festivities saw Network Rail,…

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Cablato unveils dynamic creative-personalisation technology

Cablato unveils dynamic creative-personalisation technology

Mar-tech startup develops precision marketing technology that enables brands to tailor advertising creative to individual consumers in real time and deliver hyper-personalised campaigns at scale Brands and agencies can now personalise their digital advertising for individual consumers thanks to a revolutionary new dynamic creative and…

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Acronis joins CIF

Acronis joins CIF

Leading cloud data backup and data management company Acronis has joined the Cloud Industry Forum (CIF) to support the burgeoning cloud market, and help drive professional standards in the delivery of cloud services CIF is a not-for-profit organisation that aims to improve standards and education…

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iPortalis Announces Acronis Link-Up

iPortalis Announces Acronis Link-Up

iPortalis has announced a strategic partnership with Acronis to deliver fully integrated and turn-key backup and disaster recovery solutions to Enterprises and Hosted Service Providers (HSPs). As a result of the agreement, iPortalis will make the full range of Acronis backup and disaster recovery solutions…

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Users generally unaware of the threat of ransomware

Users generally unaware of the threat of ransomware

And thus, they’re usually unprepared. Users are generally unaware of the dangers of ransomware attacks, and that makes them mostly clueless about how to prepare for one. This is according to a new report by Acronis, released for World Backup Day. The report is based…

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Stansted launches ‘honesty box’ water stations

Stansted launches ‘honesty box’ water stations

New airport initiative helps keep passengers hydrated during flights… The departure gates in the international departure lounge at Stansted Airport unveiled a new feature recently – water stations to allow passengers to grab a bottle of mineral water before boarding their flights to keep themselves…

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Brands face dilemma in a divided US: Choose sides or play peacemaker?

Brands face dilemma in a divided US: Choose sides or play peacemaker?

Donald Trump’s first few months as president highlight the stark truth that the United States of America are more disunited than they have been since the 1860s, explains J. Walker Smith, executive chairman of Kantar Futures. Rather than the fault-lines being between the states, in…

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Don’t sell a man a snorkel when he needs scuba gear

Don’t sell a man a snorkel when he needs scuba gear

Clients think they know what they want, but is it what they really need? Learn to challenge them and ask the right questions, so you can give them solutions that grow their business and you’ll have a valuable client for life, says entrepreneur James Rix,…

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Eight rules for creating a name and logo for your tech startup

Eight rules for creating a name and logo for your tech startup

Successful technology entrepreneur Serguei Beloussov, CEO of data storage and backup solutions business Acronis, shares his 8 rules for creating a name and a logo for your startup that will benefit rather that hinder your business.   When starting up, every business owner and their…

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