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KLPR @ WORK news, thought and inspiration - page 32

Winning solution enriches life for Paris tourists

Winning solution enriches life for Paris tourists

Solution helps to reduce waiting times and turns dead queuing time into a digitally rich experience IRM founders Megan Goodwin and Valerie Bozzetto with other shortlisted entrants Anglo-French digital innovation agency Interactive Rights Management (IRM) has been appointed by the Ile-de-France region to improve the…

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Business growth must be sought in “uncomfortable places”

Business growth must be sought in “uncomfortable places”

In a keynote presentation delivered at Insight Innovation eXchange (IIeX) 2017, J. Walker Smith, Global Chairman of Kantar Futures, explains how businesses need to make new connections with consumers if they are to prosper in tomorrow’s world of information overload, slowing economic growth and planetary…

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Hybrid cloud and blockchain solutions will be the future for data backup

Hybrid cloud and blockchain solutions will be the future for data backup

Migrating data backup to hybrid cloud and blockchain solutions is an evolutionary no-brainer Civilisation is built on the ability to manipulate complex data – and on the ability to store that data securely, yet in a retrievable and usable form. The earliest civilisations used clay…

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Guest Blog: Why robots won’t ever make good brand ambassadors

Guest Blog: Why robots won’t ever make good brand ambassadors

Everyone’s obsessed with robots right now – and most of them haven’t got anything good to say about them, except for a small number of researchers (if that’s quite the right word) who seem to be working on robot sex toys. Leaving sex aside for…

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Reality vs authenticity

Reality vs authenticity

Generation Z concerns marketers and media executives around the world because its members represent something new, something unknown, perhaps even revolutionary. But that’s nothing for marketers to be scared of. Yes, Generation Z is different, but different can be good and, if approached in the…

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From CMO to CGO: the route to growth in challenging times

From CMO to CGO: the route to growth in challenging times

Mark Inskip, Global CEO, Kantar Futures, takes issue with those who reject the Chief Growth Officer title. He argues that placing growth above the discipline of marketing, in fact, shows how important the discipline really is. The surprise expressed in some quarters at Coca-Cola’s decision…

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Why your customer data could pose the biggest threat to your business

Why your customer data could pose the biggest threat to your business

Falling foul of the incoming data protection laws could cost your company millions. But failing to accurately and efficiently qualify and cleanse your customer data could cost you so much more, says Robin Caller, CEO of LolaGrove. With the spectre of the General Data Protection…

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Acronis adds automated ransomware protection to latest Backup version

Acronis adds automated ransomware protection to latest Backup version

Blockchain for data integrity and regulatory compliance In a well-timed release Acronis has announced its Backup 12.5 product with automated ransomware protection and data integrity checking via blockchain. Acronis Backup 12.5 comes in two editions – Standard and Advanced – with an easy in-place upgrade…

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Blackjack and Stoli team up for sampling promotion at London Gatwick

Blackjack and Stoli team up for sampling promotion at London Gatwick

Specialist experiential agency Blackjack Promotions has teamed up with Stoli Group’s flagship brand Stoli vodka to target ‘cosmopolitan’ travellers at London Gatwick Airport. The pactivation offered tastings of the Stoli Mule cocktail plus Stoli Elit and Stoli Gold The promotion, which took place at the…

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Will it be the social media wot wins it?

Will it be the social media wot wins it?

Despite the money thrown at it, analysis soon after the last general election suggested social media was merely an “echo chamber” for further extolling views, rather than challenging them. Can this really still be the case, asks Ben Harrington, Managing Director of BlueSocial? In 1997,…

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