Marketers love early adopters of new technology. They focus huge amounts of energy on them – which makes economic sense, as they’re usually the pathfinders and even evangelists for the mass of consumers who will follow their lead. Where some marketers may be missing a trick, however, is in only ever looking at early adopters and…
Hybrid cloud data protection vendor Acronis has extended its agreement with cloud distributor intY to cover the complete portfolio of Acronis data protection and storage solutions in the EMEA region. Services including Acronis Backup Cloud, Acronis Files Cloud, Acronis Access Advanced and Acronis Access Connect…
Book publisher Faber & Faber saw an almost instant sales boost on Amazon from a chapter sampling campaign at a recent concert at London’s Alexandra Palace, suggesting members of the audience were so enthused by what they read that they ordered a copy of the…
A trio of companies have opened a new European tech hub in Malta and will invest up to $10m over three years Two global tech companies and a technology-focused venture capital firm have opened a new European technology hub in Malta. Acronis, Parallels and Runa…
John Zanni is the president of software company Acronis. Here he shares his thoughts on a subject that strikes fear into the hearts of traders worldwide – ransomware. He argues that intelligent data backup for traders is key to tackling the financial sector’s newest enemy… As we know,…
The space beyond airport customs and security checks is a foreign land for many brands and retailers, says Fiona Tindall, head of domestic retail, Blackjack Promotions For the world’s airports, retail revenues are becoming increasingly more important – according to the latest figures from research company…
Younger consumers are viewing products and services in different ways to previous generations. Brands’ innovation efforts need to recognise that millennials want to “live large and carry little”, says J Walker Smith, executive chairman, Kantar Futures. In an interview in Campaign earlier this year, Johnson & Johnson…
Consumers are increasingly having difficulty understanding the differentiating features of leading brands. The marketplace is more cluttered than ever, and meaningful innovation is harder, costlier and riskier. In the eyes of consumers, shelves are filled with look-alikes, leaving the door wide open for “disruptor” brands to…
On top of carrying out its usual checks on ongoing campaigns, StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. Representing the face of a…
Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again opening a present personalisation pop-up in iconic department store Selfridges on London’s Oxford Street. Shoppers searching for the perfect bespoke Christmas…