The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and…
Aviation services provider OmniServ has recruited Samantha Berry in a newly-created role. She joins as head of innovation and regulatory compliance after spending 29 years with British Airways and four years with facilities management services firm OCS Group. While working for the firm at Gatwick,…
Bakers Basco is on a mission to help charities return bread baskets to their rightful homes. The business, which owns and licences a pool of baskets and dollies to bread manufacturers, explained that with an increasing number of retailers and food companies donating unsold food to…
Brand ambassadors can deliver real benefits for health and wellness brands – and for consumers who want to change their lifestyles for the better, says Dorian Payne, Head of Operations at StreetPR Health is big business, and not just because we’re still in the season…
In recent weeks, there’s been a fair bit of light shone of the practices of Social Media influencers and bloggers. There was the story of the Irish blogger who admitted to fixing a brand partnership competition so that her family and friends won the prizes…
OmniServ, the airline and airport assistance services provider, has in partnership with the airlines at Heathrow deployed nearly 100 new ProMove Sling devices across the airport’s terminals, aimed at enhancing the level of care offered to PRM (People with Reduced Mobility) passengers. The ProMove Sling…
Steve Millward, General Manager at Bakers Basco looks at how reusable packaging is integral to reducing waste in the food chain. Cauliflower steaks have been all over the news recently. Basically, they consist of two slices of cauliflower in a plastic tray, with a plastic…
This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc. UK’s Digital Strategy Director Paul Lowrey. Last year marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement,…
UK sports need to add a bit of American magic to deliver real value for fans beyond cutting ticket prices, creating a deeper, more memorable day out for the people who matter most, says James Rix at StreetPR You’ve got to hand it to the…
Specialist staffing agency Blackjack Promotions reports that it has invested in the latest smartphone ‘geo-tagging’ technology, to improve staff deployment and return on investment (ROI) for its clients. Ensuring that brand embassadors are delivering activity in the right place at the right time is key…