Is your big day fast approaching but still want to shift a few pounds? Stuart Taylor, Founder of PerfecTone shares some last minute advice for blushing brides-to-be on how to get your wedding body. It’s the moment you’ve been dreaming of since you were a little girl. It’s the day that you will remember forever. It’s that once in a…
![28 brands using AI to enhance marketing [infographic]](https://www.klpr-agency.co.uk/wp-content/uploads/2018/04/markus-spiske-153537-unsplash.jpg)
AI is a hot topic in the world of marketing. It is timely, therefore, that we stumbled across a new infographic that looks at the present and projections for AI in marketing. Check it out below for the latest stats plus 28 best practice examples…
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women…
Brand ambassadors, face-to-face marketing and experiential activations can deliver major benefits for restaurants and fast-food chains, driving footfall and engaging new audiences, says Dorian Payne, Head of Operations at StreetPR In the hospitality industry, restaurants and fast-food operators are used to the idea of hiring…
Stadiums, venues and events organisers need to up their game if their offer is to appeal to millennials, says Dorian Payne, head of operations at StreetPR. Marketers usually presume millennials only communicate via digital channels – but while it’s true that they love their mobiles…
A high-powered panel, hosted by Time Inc. UK and including Sir John Hegarty and senior figures from eBay, Domino’s Pizza and Karmarama, explored issues around brand building in digital and mobile channels as part of Advertising Week Europe, taking place in London. Artificial Intelligence and…
In the stampede toward e-commerce, digital marketing and in-store technology, are we forgetting the power of the personal approach? Hamilton Sargent, account manager of Blackjack Promotions, finds out more Whatever the trends gurus may be saying about how gadgets will run our lives for us,…
Consumer trust in media is falling by the week, to the point where some of us feel a bit like polar bears, looking frantically on as the Arctic ice cap melts away. Ideally, we need the media equivalent of the Paris climate accord to reverse…
Paris has been offered a unique opportunity to show the world that it is both a historic center of culture and sports at the same time a modern, innovative and thoroughly 21st century digital “smart” city. You might not think of Paris as being a…
Rather than continually striving for technological advances, brands should shift their focus towards how their products and services can enhance the social relationships of consumers, says J. Walker Smith of Kantar Consulting Despite a long history of using social engineering to drive efficiency, productivity and…