Renowned TV and celebrity trainer Stuart Taylor has launched the ‘Pocket Personal Trainer’ mobile app, the latest fitness and nutrition innovation from the PerfecTone Group that promises to deliver the body you want in just 40 days. Backed by cutting-edge science, the ‘Pocket Personal Trainer’…
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, tells ExchangeWire. “Uncertainty was the only certainty” – this was how Campaign summed up 2017 for…
Steve Millward, General Manager at bakery equipment company Bakers Basco, argues that reusable plastic products are integral to tackling packaging waste in the food chain. Plastic is ‘Public Enemy Number One’ right now, and it’s being blamed for all the ills besetting the UK and…
How can airports and airlines tell if someone is disabled? That’s a fundamental question for our industry – and it’s not as easy to answer as many people might think. It is fair to say that airports can be hugely disabling environments. Not only in…
A new system based on deep learning AI could significantly reduce claims fraud, says David Fulton, CEO at WeSee. Forrester Research recently discussed how AI could help insurance companies establish themselves as digital insurers. The fact is that the technology could have far deeper ramifications…
“In any rational world, there should now be a renaissance in sophisticated media planning rather than mere trading and the pressing of the social media digital default button.” This was renowned media journalist and commentator Raymond Snoddy’s reaction to the recent launch of PAMCo – Audience Measurement for…
Multicloud is here to stay and could offer resellers a chance to stand out from the crowd if they can rise to the challenge, says Ed Smith, Head of Sales, EMEA at Megaport. If anyone was in any doubt that multicloud was heading for the…
Books, films, TV series, board games, computer games, even famous people – all of them have proved to be great sources for online gaming titles. Just look at the licensed properties you can play on the major online gambling sites… But it’s important for developers…
Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping…
Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capitals. Well, at least that’s what you’d think. But never one to rest on its laurels, the Paris region realised that it was…