Travel Retail marketers could be missing out on potential profits by ignoring older passengers, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Looking at the marketing that goes on in most Duty-Free areas, you would be forgiven for thinking either that air travel…
The former Time Inc. UK Marketing Director of Advertising, Lisa Batty, has launched a new trade marketing consultancy dedicated to creating events with a ‘memorable’ twist. Her Co-founder and Chairman is ex Havas Media UK Group CEO Mark Craze. Drawing on their combined experience of…
Blackjack Promotions, the travel retail staffing specialist operating at Dublin Airport and department stores across the city, has partnered once again with Penny Blake Associates (PBA). According to Blackjack, PBA are experts in training luxury brand retail personnel to boost its client services offering in…
The financial services sector is rapidly walking up to the potential of video to transform the customer experience, but adding AI into the mix takes it to a whole new level, says David Fulton, CEO of computer vision leaders WeSee. The most forward-thinking banks, finance…
Popular books, hit films and TV series, characters from graphic novels, and even toys can all be translated into the digital space, allowing fans to immerse themselves in their favourite fictional worlds and adding new income streams and brand extensions for the Intellectual Property (IP)…
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly…
The ability of the latest developments in deep learning and neural networks to detect suspicious behaviour looks set to revolutionise security and law enforcement, says WeSee’s David Fulton. In the quest for a safer world, it looks increasingly like artificial intelligence will play a leading…
OmniServ, the UK’s leading airline and airport assistance services provider, is rolling out a trial of the innovative wheelAIR® cooling backrest cushion at Edinburgh Airport, as part of its continued efforts to improve the experience for passengers requiring special assistance at U.K. airports. The wheelAIR…
We’re hearing about more and more applications of AI-driven facial recognition systems, from checking identities at the airport to verifying board members for meetings. Taking things a step further, The Times reported recently that the Chinese city of Xinjiang has given its law enforcement officers Google Glass-like headsets equipped…
With Hainan Airlines’ new direct Beijing-Dublin air route launching recently, Fiona Tindall, Head of Domestic Retail at Blackjack UK & Ireland looks at how brands and businesses operating at Dublin Airport can deliver bespoke, tailored service to ensure they are ‘China-ready’. Airports are a very…