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KLPR @ WORK news, thought and inspiration - page 20

Tackling insurance fraud once and for all with emotion recognition

Tackling insurance fraud once and for all with emotion recognition

One insurance scam is detected every minute in the UK; that’s according to new research published by the Association of British Insurers (ABI). A total of 562,000 insurance frauds were found out by insurers in 2017, of which 113,000 were fraudulent claims and 449,000 dishonest…

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NEFF teams up with YouTube chef for branded content campaign through woman&home and Ideal Home

NEFF teams up with YouTube chef for branded content campaign through woman&home and Ideal Home

Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide® oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and…

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St. Modwen appoints expert partners to drive e-learning excellence

St. Modwen appoints expert partners to drive e-learning excellence

Ethos Farm and Hansal International have joined forces to design, build and host their latest e-learning campaign on information security and the impact of GDPR for St. Modwen – a leading FTSE 250 property developer and regeneration specialist which focuses on the renewal of spaces to…

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Is the temporary recruitment model broken?

Is the temporary recruitment model broken?

The temp sector is currently far too disparate to the frustration of both hirers and contractors.  Although the growth of job sites has taken recruitment online, the industry has hardly been transformed by the digital revolution. That’s according to TempRocket’s Founder, Andrew Johnston. Speaking to Recrutiment…

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Birmingham Airport teams up with Blackjack Promotions for SkyZone relaunch

Birmingham Airport teams up with Blackjack Promotions for SkyZone relaunch

Birmingham Airport has enlisted the support of travel retail, staffing and experiential agency Blackjack Promotions to produce a series of family-friendly events and activities to celebrate the re-launch of its new look SkyZone area. The new look SkyZone, Birmingham Airport’s interactive and educational children’s play area located airside at gate 55,…

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Ethos Farm reaches final of 2018 Lloyds Bank National Business Awards

Ethos Farm reaches final of 2018 Lloyds Bank National Business Awards

Consultancy Ethos Farm has been shortlisted in the New Business of the Year category for the 2018 Lloyds Bank National Business Awards. Ethos Farm was set up by former Blackjack Promotions Managing Director Sally Alington last year and has offices in London and New York. The company’s services focus on…

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Campaign effectiveness comes down to great ads, not viewability

Campaign effectiveness comes down to great ads, not viewability

In the continual race to maximise viewability, brands and agencies may have forgotten one vital element: engagement. You might have a high viewability score, but if the way the message is presented doesn’t hit home with the right consumer, the campaign will underperform. Placing an…

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TempRocket ready for take off as the ‘Rightmove’ for temporary staff recruitment

TempRocket ready for take off as the ‘Rightmove’ for temporary staff recruitment

Revolutionary online start-up brings hirers, agencies and contractors together in one place to streamline the recruitment process for booking temporary staff  London, UK – July 2018 – A unique powerful online solution for booking temporary staff, TempRocket has launched today to create a one-stop-shop for hirers,…

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KLPR client WeSee features in the BBC

KLPR client WeSee features in the BBC

‘Facial recognition tech is becoming more sophisticated, with some firms claiming it can even read our emotions and detect suspicious behaviour. But what implications does this have for privacy and civil liberties?’ The BBC recently explored this topic in a feature article entitled ‘The cameras…

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Women: automotive brands don’t understand us

Women: automotive brands don’t understand us

The vast majority of women influence auto purchases yet most feel alienated by car companies, says new research from TI Media. Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car…

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