Great marketing is all about telling stories that resonate with your target audience – and that’s why successful brands focus so much on their origin and history. Storytelling is not just a key vehicle for communicating brand values, but also for driving engagement. Arguably, storytelling…
The majority (58%) of UK consumers believe their family’s financial situation will worsen in 2018, according to TI Media’s annual The Briefing, Summer 2018 study, which reveals that Britain has become a nation divided by money. ‘Divided Britain’ explores how consumer attitudes are increasingly polarised by focusing on five key areas: Brexit,…
Let’s rewind to September 1988: the very first edition of Marie Claire UK had just hit newsstands and suddenly women across the UK had their eyes opened to a new world; one that not only centered on their passions for fashion and beauty, but combined…
Operating a safe and secure business has never been more important, as it is the key to building trust and loyalty among employees and customers alike. In this article, David Fulton, CEO at WeSee, explains how the latest developments in AI, specifically computer vision technology,…
Sending order tracking and delivery details to purchasers is a great way to boost service and loyalty, but only if you do it and say it in the right way, says parcelLab’s Julia Henry. A recent study by IBM Watson showed that 67% more customers…
Recruiting temps can help give SMBs key flexibility and agility, yet they are held back by an expensive and cumbersome search and hire process. But times are changing for the better, says TempRocket’s Andrew Johnston… There are more than 1.5 million temporary workers in the…
Having secured 30% of Germany’s largest online retailers as customers in four years, parcelLab now enters the British market to drive loyalty and sales through personalised customer communication during shipping. Following major success in Germany, innovative post-purchase solution parcelLab is expanding into the UK to enable retailers and other…
From a teacher shortage in Scotland to an ongoing rise in demand for temporary staff, schools are faced with increasing recruitment costs. But help is at hand in the form of new digital disruptors entering the market, says TempRocket’s Andrew Johnston. Once viewed as the…
Marie Claire, the premium fashion and beauty magazine brand published by TI Media, is marking its 30th birthday with a landmark edition celebrating female empowerment and featuring the British actress and first female ‘Doctor Who’, Jodie Whittaker, as its cover star. In a celebration of incredible…
When it comes to travel retail, train stations are rapidly catching up with airports, High Streets, shopping malls and festivals, says Fiona Tindall, head of domestic retail at Blackjack Promotions When it comes to brand experiences targeting consumers, what marketers need is high-value, high-traffic, marketing-friendly…