Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can become a more engaging experience to satisfy the needs of consumers. According to a report from Boston Consulting Group delivered at the Tax Free World…
Blackjack Promotions is partnering with China Travel Outbound and English Heritage to bring a roaring celebration dance to World Heritage Site Stonehenge Visitors to Wiltshire’s prehistoric monument Stonehenge will be treated to a traditional ‘Lion Dance’ to mark the Chinese New Year The 4,500-year-old Stone…
The longstanding travel retail partnership between Hendrick’s and Blackjack promotions is bearing fruit yet again, this time with a festive campaign at Heathrow Airport’s Terminal 3 aiming to showcase the brand’s delicious gins and gifting lucky passengers with an early Christmas treat. The activation is…
More transit packaging goes missing during the festive season than at any other time of the year, but some suppliers have never been more ready to catch the perpetrators, says Warren Harris, Insight and BD Manager at Bakers Basco. Sadly not everyone embraces the…
Trained Blackjack ambassadors distributed invitations to two Dior gift initiatives at London Heathrow last Friday (13 December), as the brand’s Christmas choir (nine singers and a pianist) entertained passengers travelling on the Heathrow Express from London’s Paddington Station. Those heading to Terminal 3 and Terminal 5 were invited…
Airport services supplier OmniServ has won a contract to provide Welcome Team Ambassadors at Edinburgh Airport. OmniServ is already contracted to provide persons with reduced mobility (PRM) services at Edinburgh – the new contract will enable the company to expand both its portfolio and presence…
The Head of Innovation and Regulatory Compliance at airport services provider OmniServ, Samantha Saunders, has been made a global ambassador for the #PurpleLightUp movement. The role will see Saunders furthering the aim of PurpleSpace in supporting those employees living with ill health, disability or the repercussions of an…
It may be the biggest, but Black Friday is now just one of many peak sales periods across the year for retailers. Conor McGrath, Head of UK Clients at parcelLab explains how retailers can get the most from these periods by making them about more…
Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab. Most online retailers leave post-purchase communication to their courier company. In fact, only11of Britain’s 100…
Retailers are no longer defined by products but their customer journey. Katharine Biggs, UK Marketing Manager at parcelLab, looks at how multi-category retailers can create long-term customer loyalty for themselves and not just the brands they stock, by creating the best customer journey and experience,…