Digital lifestyle content specialist Kate Stephens named Editor-in-Chief of BURO 24/7, signalling a new era for the globally renowned lux-tech destination
BURO.Global has appointed Kate Stephens Editor-in-Chief and Global Editorial Director of luxury tech media brand BURO 24/7.
Stephens will lead the creative and editorial vision for the upcoming global flagship from the company’s new HQ in Soho, London. She will also oversee and develop the brand’s existing network: the company is established as a luxury leader in 11 emerging markets and will soon be announcing an exciting period of expansion.
“My aim is to disrupt an increasingly formulaic media landscape with a content proposition that is as innovative as it is impactful… where creativity is fuelled by data, rather than being supplemented by it, and where every pixel produced is delivered with an unwavering commitment to quality, beauty and style,” said Stephens.
In her 10+ years in the publishing world as a highly sought after digital content specialist, Stephens has worked with some of the leading fashion, luxury and lifestyle brands in the industry.
A pioneer in her field, Stephens’ formative position was at Asos.com where she built the company’s first editorial team, truly spearheading the relationship between content and commerce. She was quickly tapped by Time Inc where she was appointed Group Digital Editor of the publisher’s fashion titles (InStyle, Marie Claire, LOOK) and, later, Digital Editorial Director of Marie Claire.
As European General Manager and Executive Director of Editorial at LA-based Clique Media Group (CMG), Stephens led the team behind the UK launch of fashion site Who What Wear and beauty destination Byrdie. In 2017 she left CMG, having implemented a pioneering editorial and audience growth strategy, to set up her own consultancy business where, most recently, she led the digital editorial rebrand of John Lewis & Partners, securing them as just one of her long-standing clients.
With a passionate and long-standing commitment to driving and supporting editorial innovation and excellence in the digital space, Stephens is excited to bring her unique brand of creative digital expertise to the UK launch of BURO24/7 where she is also building an exceptional editorial team – soon to be announced.
Since launching in 2011, BURO 24/7 has become a leading editorial voice and innovator for advertisers in the premium lifestyle category. With a focus on emerging luxury markets and a core audience of 18 to 34-year-olds, it has successfully grown its presence to 11 countries across four continents. And with a total audience reach of 11.5 million across digital and social platforms, has firmly cemented its position as a world-leading luxury digital destination for the affluent millennial.
Nick Smith, CEO of BURO.Global, said: “BURO.Global continues to attract best-in-class talent to BURO 24/7, the disruptor of luxury media. Kate has what I think is a unique expertise within our category to build highly engaged and loyal audiences through a focus on triggering experience and emotion via premium digital content – the key to unlocking the hearts and minds of affluent millennials. She joins a knock-out group of editors-in-chiefs across the BURO 24/7 network, the first I hope to truly operate as a global network, but with the deepest of local engagement in each of our 11, and growing, markets.”