“The new site and PR has completely transformed the inbound enquiries, from ‘I have a website how do I monetise it’ to adtech veterans now approaching Switch as a result of KLPR’s placements and praising us for delivering a platform like this”
Tom Barnett, Co-founder, Switch Concepts
We brought KLPR on board in June 2016 to assist Switch in defining our key messaging ahead of a re-brand and to re-establish ourselves as pioneers and innovators in the programmatic space. We were looking for a well-connected agency with an ad-tech background that would be able to help us generate interest in the brand and an understanding of our horizontal bidding platform to the UK marketing and advertising market.
KLPR were instrumental in helping us to identify our key target press areas and solidify our brand message. They were instrumental in the development of the key messaging for our new website and worked closely with us to gain a sleek clear new design, getting straight to the point. They instantly got to work sending us regular relevant news hooks and helped us develop a clear and concise voice to shout about what we have to offer.
Within just a few weeks of working with KLPR, the team had flagged up a series of relevant news hooks which, in turn, resulted in high-quality coverage for Switch on ExchangeWire, The Drum, Marketing Tech, MediaPost and What’s New in Publishing, as well as features in the Cannes Lion Daily newsletter.
In just a short period of time we they have completely transformed our inbound sales enquiries, from small private website owners looking to monetise their site, to adtech veterans approaching Switch and praising us for delivering the platform they have been looking for as a result of KLPR’s coverage success.
They have been an instrumental factor in our recent success.
