AirServ company, OmniServ has announced the acquisition of Attitude Events, a provider of travel-retail and customer service specialists in airports. According to the company, the move strengthens its travel-retail presence and offering in European airports.
Through the acquisition, Attitude Events will become part of the Blackjack Promotions division, which focuses on airport retail and experiential marketing.
Founded in 1999, Attitude Events delivers staffing solutions to the travel-retail platform. It currently works with clients including Dufry-owned World Duty Free, William Grant & Sons and Coty Prestige.
This latest development follows the expansion of OmniServ and Blackjack into the Middle East with operations in Dubai, Sharjah and Abu Dhabi airports earlier in the year and extension of the Airport Promotion Agencies network, of which Blackjack is a founding partner.
Blackjack Promotions managing director Sally Alington said: “We are a dynamic and ambitious business, constantly focused on growth and expansion by providing elevated service levels and innovation for our clients. Over the last 12 months we have seen consolidations in our industry with the acquisitions of P&G by Coty and World Duty Free Group by Dufry.
“The travel-retail industry is witnessing change and we must be able to match the demands of these bigger global clients by also consolidating, expanding and being able to offer solutions to them whenever and wherever they need. We are delighted to welcome the Attitude team to become part of this exciting journey.”
A UK airport service contractor covering over 15 airports, the acquisition strengthens OmniServ and Blackjack’s positions in Heathrow, Gatwick, Stansted, Manchester, Edinburgh and Glasgow airports.
OmniServ chairman Ernie Patterson commented: “2015 has been an exciting year of growth for OmniServ, particularly with our expansion into the Middle East. This latest acquisition will significantly enhance our travel-retail offering and cement Blackjack’s position as the leading agency for travel-retail solutions. We very much look forward to welcoming Attitude Events on board.”
Originally posted DFNI 21 December 2015