Confectionary giant, Cadbury is touring shopping centres across the UK in a two-day sampling drive this weekend.
Families will be offered free samples of the new Marvellous Rocky Mallow Road chocolate bar, which launched in September.
Cadbury brand ambassadors, provided by Blackjack Promotions, clad in branded Cadbury caps and t-shirts will engage with shoppers and share samples of the new product on October 31 and November 1.
The activity will be live at Bluewater in Kent, Cabot Circus in Bristol, St. David’s in Cardiff, Trafford Centre in Manchester, MetroCentre in Newcastle and Meadowhall in Sheffield. It will also be active for one day only (October 31) at Trinity Leeds and Buchanan Galleries in Glasgow.
The campaign is being executed in collaboration with experiential agency Blackjack Promotions, Out of Home media specialist Talon and Cadbury’s media agency PHD.
Natalie Riches, account director at Blackjack Promotions, said: “Cadbury’s is known for spreading joy and what better way to show that than with chocolate samples. To raise awareness of the new product and promote trial, mass sampling is definitely the way to go and we look forward to spreading that joy to shoppers across the UK.”
Originally posted Stand Out 30 October 2015