Advertisers invest serious time and money to create original, engaging, and innovative ads. But not all of those ads reach their audiences. Unfortunately, as much as 36% of online traffic isn’t driven by humans – it’s driven by bots.
So what are bots, and how does fraudulent traffic actually work?
This below infographic, Attack of the Bots, shows how bot-driven traffic affects advertisers and publishers.
Originally posted Digital Marketing Magazine 4 December 2014