Insight British train operator First Great Western re-launched its multimillion pound ‘I’m a Great Westerner’ ad campaign in November to promote leisure travel across the South West. The campaign focused on crisp coastal walks, Christmas markets and idyllic countryside escapes on the Great Western network…
Kelly Klein founder and CEO, Student@Home talks us through the top ten techs of 2014 1. Apple iTV Rumours around this highly-anticipated goggle box include Siri voice control, ultra-HD screens in up to 60 inches, an intelligent audio system and a late-2014 release date. 2….
Good design is like putting together an outfit: have one statement item and build everything else around it. So say the people in charge of photographing and styling some of the most mouthwatering interiors in the world. What tricks can they share with us when…
Too many businesses are viewing ‘Big Data’ as merely a trend and are not extracting long-term value from it. This has been evident for some time but it has now been highlighted by comprehensive research we have undertaken, which raises questions about the lack of…
With the ease of purchasing food with one click, picking it up in store or getting it delivered straight to your door, more and more consumers are profiting from online food retailing. eFood is attracting the attention of customers, retailers and investors across Europe. The…
Just a year ago everyone was talking about omnichannel and multichannel because we were certain that retailers needed to be online. Today, this is equally true the other way round. While the debate over omnichannel and multichannel rages on, thousands of new strategies and marketing…
Over the past 10 years we’ve seen the industrial revolution of advertising. Broadband gave hundreds of millions near-instant access to information and entertainment, and mobile allowed them to take that content with them. It’s no surprise then that we’ve seen an almost incomprehensible amount of…
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – December 12, 2013 – BrightRoll, the industry’s only independent and unified programmatic video advertising platform, today announced a strategic agreement with Nielsen,…
As nominations flow in for the 2013 Everline Future 50, we revisit a 2012 alumnus that’s had a significant year. What a year 2013 has been for Student@Home. Back in November 2012, we were just starting out on our path to tackle the digital divide….
