This month our expert explains why digital media has made storytelling an even more important and effective marketing tool. Q: How does digital storytelling work for brands and what do marketers need to do to make it work?A: Storytelling is fast becoming the shiny new…
“Branding is storytelling, and storytelling is a creative work” – Steve Jobs The outfit. The restaurant. The conversation. The goodnight kiss. The journey from acquaintances to something more is filled with moments that connect one to another, and while more romantic, it’s not much different…
As a matter of principle, individual online shops require their own unique optimisation measures. Nonetheless there are a number of recommendations that apply to all – some very basic, others much more complex. But one rule rings true for all: The devil is in the…
We spend a lot of time talking about what branded content is and how it fits in to the advertising ecosystem, but what is the driving force behind it? The relationship between content and advertising has changed. Pre-2000, I worked at Emap, a traditional publishing…
“Ever since the first computers, there have always been ghosts in the machine.”- Will Smith as Detective Del Spooner, I Robot Surely, this has happened to you: You checked out a pair of shoes online, and suddenly – there it was in your Facebook news…
Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there’s no guarantee, no attention. With engagement, a brand knows that it has taken…
Last year I wrote about how page views are dead and the need for new metrics for engagement. But this uncharted territory still requires a lot more navigation. With page views there’s no guarantee, no attention. With engagement, a brand knows that it has taken the conversation…
With Valentine’s Day just around the corner, Kelly Klein, founder and CEO of Student@Home, shares her pick of the best online dating sites in the UK today and offers her top tips for staying safe online. Online dating has been around since the nineties. Back…
Kelly Klein – founder, Student@Home Dear Kelly Klein, My secret social enterprise-inspired Valentine? Well that would have to be Kelly Klein, the CEO and founder of student-staffed tech support company Student@Home. She first caught my eye when I learned of her background as a private banker…
“I know you’re trying to find out where I hang my cape. You won’t.” Superman, Man of Steel It used to be the buyer’s journey resembled something like Dorothy’s trip to Oz: Follow the yellow brick road. These days that trek (or path-to-purchase) looks more like…