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KLPR @ WORK news, thought and inspiration - page 60

Staying Relevant at Every Stage of the Buying Process

Staying Relevant at Every Stage of the Buying Process

Very generally speaking, the consumer buying cycle can be broken down into three stages: awareness; consideration; and purchase. Traditionally, this was quite fragmented across platforms, while digital has meant that you can theoretically hit all the stages online, in many ways it has also made…

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The do’s and don’ts of launching a website overseas

The do’s and don’ts of launching a website overseas

Planning to expand internationally? Expect it to be messy and hard. But first things first, you won’t be going anywhere if you don’t have scalable technology in place. This will instantly give you a competitive advantage and make you faster in the market. The key…

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What Amazon’s Fire phone tells us about the future of media

What Amazon’s Fire phone tells us about the future of media

“It’s our job to keep inventing and to be patient. One thing leads to the next.”– Jeff Bezos It’s a mark of how technology journalism has evolved that the unveiling of Amazon’s Fire Phone wasn’t just greeted by coverage of its technical specifications. Yes, it…

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Sod incremental. To succeed businesses must think small!

Sod incremental. To succeed businesses must think small!

Imagine the scenario: It’s planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements. It’s such a lovely, feel-good adjective. It’s like the growth is there so long…

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The two key ingredients of native ads done right

The two key ingredients of native ads done right

Native advertising is having its Snow Fall moment. When The New York Times published Snow Fall: The Avalanche at Tunnel Creek, a multimedia feature that made simple words on a page feel suddenly old-fashioned, it was heralded as “the future of journalism storytelling.” It would…

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Think small and be mighty

Think small and be mighty

Contrary to what you might believe, being “big” isn’t easy… especially from a marketing perspective. In a recent piece of research undertaken among senior executives at global organisations, we found a number of key areas in which these brands felt they came up wanting compared…

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Inside the Goldmine: Unearthing the value in Big Data from events

Inside the Goldmine: Unearthing the value in Big Data from events

For a lot of brands, face-to-face and online events form an integral part of their overall marketing strategy. Vast volumes of data are generated in the course of these events, and digging out that data should be a critical part of the overall sales and…

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How can publishers and brands take better advantage of ecommerce?

How can publishers and brands take better advantage of ecommerce?

As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Native advertising is one buzz word that is drawing together many…

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If content is king, who is the heir?

If content is king, who is the heir?

“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates, 1996 It’s hard to believe Bill Gates coined the phrase “Content is king” only 18 years ago in a 1996 essay about the Internet – at a time…

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The Drum Live: Great Content Is…

The Drum Live: Great Content Is…

At The Drum Live, hundreds of media and marketing experts gathered for a day of real-time media inspiration. Say Media’s Carla Faria and Lawrence Horne hosted a panel with UK content partners Fritha Strickland of Tigerlilly Quinn, Christine Chang-Hanway of Remodelista, and Charlie Gardiner-Hill of The Gentleman’s Journal. The session covered How…

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