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KLPR @ WORK news, thought and inspiration - page 57

Making sense of the selfie generation (and why it’s a good thing)

Making sense of the selfie generation (and why it’s a good thing)

“We crashed and broke Twitter. We have made history.” – Ellen Degeneres, March 2014 Millennials are called the “selfie-generation.” It might seem like a dis, but smart publishers know that it’s actually a good thing. It means millennials are self-aware, selective and smart. When we…

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Mobile Marketing Trends for 2015

Mobile Marketing Trends for 2015

There are two prominent consumer trends worth noting in the UK: 1.) Digital video viewing is one of the top online activities among UK internet users. 2.) Nearly half of these video viewers are watching video on their mobile devices; both according to eMarketer. The…

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Why John Oliver’s digital strategy is winning the internet

Why John Oliver’s digital strategy is winning the internet

“It’s a great time to be doing political satire when the world is on a knife edge” – John Oliver. Chances are, you’ve seen a clip of Last Week Tonight pop up in your Facebook news feed. HBO’s new weekly late-nighter, hosted by British comedian and Daily Show alum…

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Attack of the Bots – How Fraudulent Traffic is Hitting Advertisers and Publishers

Attack of the Bots – How Fraudulent Traffic is Hitting Advertisers and Publishers

Advertisers invest serious time and money to create original, engaging, and innovative ads. But not all of those ads reach their audiences. Unfortunately, as much as 36% of online traffic isn’t driven by humans – it’s driven by bots. So what are bots, and how…

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Content Marketing Trends for 2015

Content Marketing Trends for 2015

Content marketing is a continuum; it started long ago when CPG companies created soap operas, then advertorials in print magazines became common practice, and now marketers are engaging consumers with instream media and branded content in digital magazines. The medium will continue to evolve, and…

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Blackjack unveils iCademy learning management tool

Blackjack unveils iCademy learning management tool

Travel-retail and experiential specialist Blackjack Promotions has unveiled a new learning management system tool. The iCademy online tool is aimed at training its ambassadors with tailored learning paths and giving clients complete reassurance of their brand knowledge. iCademy will enable Blackjack Promotions to monitor and…

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FACT-Finder bolsters e-commerce offering with acquisition of PrismaStar

FACT-Finder bolsters e-commerce offering with acquisition of PrismaStar

A leading e-commerce search and navigation specialist, FACT-Finder, is bolstering its footprint in the UK with the acquisition of PrismaStar, the UK’s award-winning provider of Guided Selling Solutions for e-commerce retailers. The acquisition complements FACT-Finder’s current offering, providing a foothold in the UK market and a…

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How technology is changing the face of customer service

How technology is changing the face of customer service

However much Experiential, Travel Retail, Customer Service and Logistics have changed over the years, they all still require the same thing to succeed: the human element. This has always been the way and will long continue to be so. What has developed at a particularly…

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Brand Marketers Need to Align TV with Mobile for Greater Reach and Effect

Brand Marketers Need to Align TV with Mobile for Greater Reach and Effect

While TV remains a trusted mass-market media vehicle with the broadest reach, the rise of video consumption on mobile devices has presented new opportunities for marketers to influence audience behaviours.  However, this shift in consumer media viewing habits has also made it even more difficult…

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How online retailers can avoid getting left out in the cold this Christmas

How online retailers can avoid getting left out in the cold this Christmas

With Christmas looming large on retailers’ horizons, the attention of e-commerce teams everywhere will be turning to how they can maximise the impact of their online activity over the course of this year’s festive period. However, with more and more shops and brands coming online,…

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