Programmatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year…
London, UK – April 15, 2015 – Say Media has been voted as the top company with the highest quality of responses to briefs and delivering innovative, creative solutions, in the annual IPA Media Owner Spring 2015 Survey. Say Media scored the highest for innovative,…
Brands are still being opaque about their relationships with publishers which is losing them trust of customers, according to David Lerman, co-founder and CTO of Say Media. Speaking on a recent panel during Advertising Week Europe, Lerman was joined by Gary Knight, commercial content director…
In the new age of content, jargon is plentiful. The advertising industry is rife with numerous intricacies and a befuddling number of buzzwords and acronyms that we are all trying to get our heads around. Do we really need another one? Whether you like it…
It’s always great to innovate. It can help to take your business to the next level and create a real point of difference against your rivals. However, if you’re developing your retail business online, don’t be tempted to run before you can walk. You’ve built…
Luxury pudding maker Gü will be sweetening the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport this month by giving away its desserts. Mini pots of Gü’s Passion Fruit Mousse will be distributed by brand ambassadors at the Virgin Atlantic check-in…
First Great Western (FGW) is taking a giant colouring-in board on tour to showcase the great destinations across the South West. The train operator is encouraging children and families to release their inner artist and get involved colouring their own landscape, and is taking…
Bricks-and-mortar retailers are increasingly being challenged by online retailers. But they won’t win the battle if they just join the ecommerce industry. In order to increase market share again, retailers need to combine online and offline sales channels effectively. Here’s how. Fact-Finder, a European search…
Why Premium Publishers Should Embrace Private Marketplaces and the 7 Questions They Need to Ask Digital video advertising has grown from a fledgling industry into one worth over €1B in 2013, and programmatic video ad sales in EU-5 are tipped to reach €369m by the end of 2015….
As the original online advertising medium – the banner ad – hits 21, I think that it’s time for it to retire ungracefully. Although 21 is usually the age many of us launch a career, it’s definitely time for the banner ad to call it…