“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy Ogilvy, once dubbed the ad industry’s ‘most sought-after wizard’, was rarely short of a pithy comment or…
In this newly created role, Cassar’s remit will be to develop strategic partnerships internationally and continue to grow the community of digital brands on the Tempest platform. Based in Montreal, Cassar, who has been leading Say Media’s sales internationally for the past eight years, will…
here are various ways to build out inventory. Producing your own content is the most obvious path, but building a publishing platform is often a more efficient route to mass reach. Facebook’s recent launch of Instant Articles illustrates how even the largest of tech giants see the…
Ian Priestman, head of experiential at Blackjack Promotions reveals how the key learnings from travel retail and experiential marketing can be combined to form a powerful engagement tool. Travel retail is now big business, with airports quickly developing into favourite shopping destinations for consumers with the…
On April 30th, BrightRoll founder and CEO Tod Sacertodi took the stage at the BrightRoll Video Summit (BRVS) to an audience of more than 700 brand marketers, agencies, publishers, and ad tech influencers, where he highlighted his commitment to building “a programmatic future” by addressing…
Opus Bank, an FDIC insured California-chartered commercial bank, has today announced their intention to provide Say Media $20,000,000 in credit facilities following a competitive pitch against a number of other lenders and was awarded the transaction as a result of its deep understanding of Say’s…
Mobile network Three worked with festival organiser Broadwick Live to take its ‘Feel At Home’ message to the Austrian Alps earlier this month. Three’s strategy at this year’s Snowbombing targeted the thousands of young, cool hipsters via Twitter, Instagram and Facebook that attended the week-long festival….
Confectionery brand Cadbury has partnered with Blackjack Promotions for its latest “Say it with Chocolate” in-store promotion at London Stansted and London Heathrow terminal five. The activity runs from April 15 to June 30 at London Stansted and between September 2 and November 17 at…
The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know. “Customers coming into…
Garden centre chain achieved mobile results using new search function European gardening products outlet Ahrens + Sieberz has seen a 36% uplift in sales conversion rates from its online shop following the implementation of an improved search function. The solution was implemented by ecommerce experts FACT-Finder. Each customer…