Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. Guy Yalif, vice president global marketing at BrightRoll reveals how advertisers can get the most from programmatic video. Programmatic buying is arguably one of the biggest…
Cloud computing specialist EMC Corporation has launched an industry-first integrated mobile and out-of-home (OOH) campaign, exclusively in Frankfurt airport. For the first time, mobile geo-targeting technologies are being used to drive consumers to a state-of-the-art motion capture and projection installation in the airport. Named the…
It’s prime time for online video advertising to come of age and this is, in no small part, thanks to the huge growth currently taking place in programmatic spend, which is expected to rise by 40% in the UK during 2015. Around 20% of this…
Long associated with music and entertainment, premium rum brand Bacardi took this to a new level recently with the help of global event and brand experience outfit Broadwick Live. The campaign – Barcardi’s most successful earned-media campaign to date – featured at its core a…
Global Entertainment, the content creation arm of Global has announced a major investment in Broadwick Live. The festival and brand experience organiser, which runs Snowbombing and Festival No.6, and organised Bacardi Triangle, will continue to operate independently. However, it will work closely with Global Live,…
Yahoo’s newly-acquired programmatic video division BrightRoll has revealed plans to move into Asia Pacific through a new data agreement. BrightRoll – bought by Yahoo for $640m late last year – has reached a deal to expand its technology infrastructure into Hong Kong with data centre company Equinix….
Matching creativity to a flexible e-commerce system means you can use one-off and regular occasions to your advantage, says KEVIN SPARKS. Jewellers and watch retailers are experts at dressing their shop windows and their physical stores to attract customers and entice them to part with…
It’s not just above the fold that requires style to help present substance. If we look further down the page, where the main bulk of the content lies, we can still see differing ways of approaching site design. The Guardian site strips away any superfluous design elements,…
Substance should always win out over style, right? However, in the digital world – where you have literally (milli) seconds to grab someone’s attention – first impressions still count. People make snap judgments all the time in daily life, forming lasting first impressions of people,…
FACT-Finder’s Kevin Sparks reveals seven ways retailers can mobile-optimise their websites to boost high-street visits and sales. It’s amazing to still think that many recognised brands say they put the customer at the centre of everything they do. These are the same brands that generate…