There is a treasure trove of untapped marketing potential in travel user generated content (UGC) for both publishers and advertisers. The key to accessing it is effective classification. When classified in the right way, travel UGC presents publishers with a golden monetisation opportunity, while making…
The programmatic video industry is in a constant state of evolution. Every year, there are better ways of collecting and analysing data. Brands and advertisers have greater access into insights with each new campaign they run. That being the case, it’s best practice to test…
If you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help make that happen. This technology optimises the buying process, and should give you access to the right inventory for your…
Consumers share an estimated 1.8 billion photos every day across social media and upload 300 hours of YouTube video every minute. The good news for brands is that large audiences naturally tend to congregate around social and visual content so it’s no wonder that brands seek to…
LONDON: More than half (57%) of UK agencies say online video ads are as effective or more effective than TV and two-thirds (65%) expect mobile video to account for the largest increase in their digital budgets, a new report has revealed. BrightRoll, Yahoo’s programmatic video…
Automation technology and self-service kiosks are familiar sights at global airports, but as Sally Alington, managing director, Blackjack Promotions argues, striking the right balance between technical wizardry and the human touch is essential to benefit customers and brands alike. “In the last few years, we’ve seen some amazing advances in…
Despite the latest IMRG update stating that online sales are down, the accessories sector constantly outperforms the total e-tail market. Kevin Sparks commercial director at Fact-Finder considers how the jewellery and accessories sector can maximise that opportunity. Recording growth of 453% over the past…
Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. Guy Yalif, vice president global marketing at BrightRoll reveals how advertisers can get the most from programmatic video. Programmatic buying is arguably one of the biggest…
Cloud computing specialist EMC Corporation has launched an industry-first integrated mobile and out-of-home (OOH) campaign, exclusively in Frankfurt airport. For the first time, mobile geo-targeting technologies are being used to drive consumers to a state-of-the-art motion capture and projection installation in the airport. Named the…
It’s prime time for online video advertising to come of age and this is, in no small part, thanks to the huge growth currently taking place in programmatic spend, which is expected to rise by 40% in the UK during 2015. Around 20% of this…