Yahoo has announced plans to unify all its programmatic advertising technology under the BrightRoll brand, offering advertising “more control” and “more transparency”. Video platform BrightRoll was acquired by Yahoo in a $640m deal last year, and will now become the lead brand for all of…
Bringing a new bundle of joy into the world is a momentous occasion for a family. Whether it’s an experienced mother adding a fourth child to the brood or parents-to-be gearing up for their first, one thing’s for sure, they will be open to ideas…
With more now preferring to access the web with phones rather than laptops, the time has come to take your event mobile Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the…
Consumers are spending more and more time watching digital video. Currently standing at an average of 16 minutes a day, according to eMarketer’s Q2 2015 State of Video report, this has been a key driver in making online video the fastest-growing medium in terms of ad…
The Appointment Group (TAG) has officially started an academic training program with the arrival of seven trainees on its premises. The Appointment Group Training Academy was founded with a multi-dimensional approach in mind. Its main mission is to educate and offer professional training to young…
The Appointment Group (TAG) has expanded in Asia with the opening of a new Singapore office. The eighth office to join the TAG family is a fully-owned subsidiary of The Appointment Group London and will serve existing Singapore-based clients as well as new clients. …
Pushing the location boundaries can help motivate your corporate group, says TAG’s Sam Robson When working with companies on incentive programmes, it’s easy to get stuck in a groove when deciding on the location for the event itself. It’s too easy for new or existing…
It’s a fundamental rule that those who do not adapt to change lose market share. Online-only retailers have capitalised on the rapid uptake of ecommerce and are often assumed to be more agile and responsive than their traditional bricks-and-mortar counterparts. However, high-street retailers still have…
The success of platforms like Facebook and Twitter comes down to the fact that audiences naturally tend to congregate around social and visual content. Recently, the power of social media as a news driver became apparent when Facebook leapfrogged Google to become the top source for online…
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal…