It’s a fundamental rule that those who do not adapt to change lose market share. Online-only retailers have capitalised on the rapid uptake of ecommerce and are often assumed to be more agile and responsive than their traditional bricks-and-mortar counterparts. However, high-street retailers still have…
The success of platforms like Facebook and Twitter comes down to the fact that audiences naturally tend to congregate around social and visual content. Recently, the power of social media as a news driver became apparent when Facebook leapfrogged Google to become the top source for online…
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal…
UK staffing and travel-retail specialist Blackjack Promotions is to launch in the Middle East and North Africa following an agreement between parent company OmniServ and the Lakhraim Business Group. OmniServ, the European subsidiary of American aviation facility and service provider Air Serv and Zain Capital,…
Leroy Merlin, a worldwide leader in the home improvement market, has revealed the secrets behind its successful omni-channel strategy, with help from European on-site search, navigation and e-merchandising specialist FACT-Finder. Maintaining global leadership in DIY commerce Leroy Merlin is a worldwide leader in the home…
Understanding and recognising media agnosticism (sometimes called “media neutrality”) is important. Media agnosticism, in a nutshell, means that your DSP delivers on your needs, not their own. A DSP that isn’t media agnostic could potentially play favourites with sources of inventory, rather than finding the…
Online video’s explosive growth has thrown up major brand safety challenges for our industry, and it’s something that affects everyone in the advertising food chain, to the point where brand safety should really be thought of as ‘industry safety’. Here Adrian Moxley, Co-founder and Chief Visionary Officer…
It has been a long time coming but we can now say with growing confidence that digital video advertising is, at last, becoming mainstream. In fact, it’s accelerating faster than any other digital channel, according to ZenithOptimedia’s Global Ad Spend forecast, having jumped 34% in…
Kevin Sparks, Commercial Director at FACT-Finder offers 5 essential tips to ensure your online childrens wear store is in tip-top shape. The UK childrens wear market is one of the strongest performing sub-sectors of clothing in terms of growth, according to Datamonitor, and furthermore, growth in the infants…
There’s no doubt that Instagram has fast become the shiny new kid on the advertising block and eMarketer’s latest forecast predicts that the image-centric social media platform is projected to rake in $595m in worldwide mobile ad revenues this year, before soaring to a whopping…