“Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. So can taste, touch, smell and sound change the way we ‘see’ art?” This was the question that prompted the creation and…
As manufacturers and distributors face a surging e-commerce market, they need to design web sites that are useful to their customers. E-commerce site design expert Stuart Patterson suggests several ways to quickly get up to speed. Positive online shopping experiences improve customer loyalty and sales….
Britain’s major airport terminals are already home to some of the nation’s highest-profile digital out-of-home installations – but the latest part of the air traveller’s journey to be given a media makeover is the hitherto unglamorous shuttle bus. Outdoor advertising firm Wildstone Airports and OmniServ…
Bakers Basco, providers and controllers of an industry standard bread basket and dolly solution, has implemented a GPS tracking device into its equipment, as part of the company’s latest effort to combat the unauthorised use of its equipment. Bakers Basco has partnered with GPS tracking…
Confectionary giant, Cadbury is touring shopping centres across the UK in a two-day sampling drive this weekend. Families will be offered free samples of the new Marvellous Rocky Mallow Road chocolate bar, which launched in September. Cadbury brand ambassadors, provided by Blackjack Promotions, clad in…
Publishers say they’re not out to eat agencies’ native content lunch – they just want to share it.” Of the wealth of great insights and content coming out of this year’s Ad:tech London, this was the headline that caught my eye. Speaking on a panel…
It’s not only in the West where social media advertising revenues are growing rapidly. In Asia-Pacific, they’re rocketing. In fact, China is fast catching up with the US, with eMarketer predicting revenues of $3.4bn for 2015, almost doubling to $6.1bn by 2017. But China is…
Wildstone Airports, in partnership with Omniserv and Heathrow, has issued a new media advertising opportunity for buses serving the UK hub, under the banner Heathrow Connections. The opportunity is available on 26 new buses that provide access to 8.5 million passengers transferring flights at Heathrow….
Despite the explosion in video ad sales, driven by programmatic technology, advertisers have so far shied away from mobile video. It’s time for brands to have a serious rethink. Programmatic video ad sales in EU-5 are expected to soar 63.5% to reach €369 million by…
With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are…