CHOOSING a hotel strategically in line with client objectives is a great way to get more value out of the accommodation part of event planning than simply viewing it as a place for guests to lay their heads. It can also help reduce costs, says…
EuroPundit 2016 app provides a smart alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition. Saturday’s European Championship draw in Paris has kick started the debate among football fans around the world about what’s going to happen at next…
There’s no doubt that the automated buying and selling of digital advertising is revolutionising the industry for both publishers and advertisers. However, there are still headwinds along the path to growth and it’s crucial for marketers and agencies to be aware of these challenges and…
It can be amazing and full of useful features, but if the participants do not find quickly what they need or do not understand how it works , the app event will have little luck and will prove to be a bad investment. In the…
AirServ company, OmniServ has announced the acquisition of Attitude Events, a provider of travel-retail and customer service specialists in airports. According to the company, the move strengthens its travel-retail presence and offering in European airports. Through the acquisition, Attitude Events will become part of the…
The massive increase in bread basket theft over the festive period is definitely more ‘bah humbug’ than ‘ho, ho, ho’! Steve Millward, General Manager at Bakers Basco, explains why it happens and warns the perpetrators of the consequences. Christmas may be the season of goodwill, but…
Santa’s little helpers will be spreading festive cheer to customers at The Liberty shopping centre in Romford, Essex in the run up to Christmas. The elves will be on hand helping customers carry their Christmas shopping, while also running a gift wrapping service, just like…
Technology giant Epson held a three-day football tournament for 168 of its key global sales partners at Old Trafford in May, which was run by The Appointment Group. Objectives The company wanted to organise a football World Cup event to fulfill three clear business objectives:…
The advertising industry is currently in the midst of a significant transition toward programmatic advertising. In the UK alone, recent figures from eMarketer suggest that programmatic digital display ad spending will grow 66.2% to reach £1.80 billion this year, accounting for more than half (59%)…
