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KLPR @ WORK news, thought and inspiration - page 46

Will sports marketing get over the demise of lad culture?

Will sports marketing get over the demise of lad culture?

Shifting fan culture and an increasingly ‘mobile’ society is leaving brand association with sport in the dark ages, yet the marketing opportunities have never been greater, writes John Owrid, chairman of sports app developer Sporting Mouth. Meteorologically speaking, sometime in late May of this year…

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OmniServ to provide reduced mobility services at Edinburgh Airport

OmniServ to provide reduced mobility services at Edinburgh Airport

Airport service provider OmniServ, a subsidiary of facilities management company ABM Industries, has been awarded a three-year contract to undertake the provision of services for persons with reduced mobility (PRMs) at Edinburgh Airport in Scotland. OmniServ has similar operations at London Heathrow and London Stansted…

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Start-up Determined to Put Young Britain on a Firmer Financial Footing

Start-up Determined to Put Young Britain on a Firmer Financial Footing

Former Canaccord Genuity Wealth Management CEO Neil Darke is making it his mission to help millennials, rocked by financial uncertainty (student loans, pensions, house prices), to find the financial path to the life they truly want by launching a fintech start-up called The Lifehouse.Co (www.thelifehouse.co)….

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How to develop the perfect event app

How to develop the perfect event app

With smartphone ownership at an all-time high, developing the right mobile application for your event can deliver key value for both you and your delegates. But you need to get it right, says Lanyon Mobile’s Michael Douglas. Here are his five tips for success. When developing a…

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School food supplier sued over misuse of equipment

School food supplier sued over misuse of equipment

North Yorkshire schools food supplier, Gilmoor Foods Limited, has been made the subject of a restraining injunction to stop it using bread baskets to put meat in. GPS tracking technology, deployed by Bakers Basco, assisted with the investigation, leading to the Harrogate-based food wholesaler being…

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Consumers hit gadget-overload in 2016

Consumers hit gadget-overload in 2016

Do you sometimes feel there are more gadgets than you can actually use – and that the technology you own has failed to follow through on its life-changing promises? Well you’re not alone. Despite a seemingly endless stream of tech disruption over the past decade,…

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Ad-blocking: why it shouldn’t exist

Ad-blocking: why it shouldn’t exist

It’s the subject that just won’t go away, and it has been in the media again over the past week. First, Three became the first mobile network to reveal it was planning to introduce ad-blocking across its network, with EE and O2 reportedly considering similar…

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Are we personalising brands to death?

Are we personalising brands to death?

By obsessing over creating increasingly tailored experiences for consumers, are we overlooking people’s basic need to belong, asks J. Walker Smith (pictured below), executive chairman at The Futures Company. We live in turbulent times. From the constant threat of terrorism pervading countries across the globe…

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Listen to Bowie and don’t get blinded by pound signs

Listen to Bowie and don’t get blinded by pound signs

What a genius David Bowie was. Not only was he arguably one of the most original and creative songwriters, musicians and performers, it turns out he was an incredible media futurologist. One of the most fascinating recent TV tributes was his interview with Jeremy Paxman…

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Why MINI’s Big Tent strategy was the real winner of Super Bowl 50

Why MINI’s Big Tent strategy was the real winner of Super Bowl 50

This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why… All in all, Super Bowl 50 was probably not…

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